ICPA Leading Sports Marketing Agency Partners

ICPA

LOS ANGELES, May 4, 2012 /PRNewswire via COMTEX/ -- IC Places Inc. (OTCQB: ICPA), IC Places, Inc. is pleased to announce it has formed a strategic partnership with AthletePromotions.com to offer www.icplaces.com visitors direct access to book top sports figures, retired athletes, TV celebrities, business speakers, comedians, chefs, musicians and more.

AthletePromotions.com is one of the leading athlete-booking agencies that assists corporations who want to secure popular sports figures for speaking engagements, store grand openings, trade shows, autograph signings, spokesperson campaigns, awards banquets and many more events.

Aside from appearance bookings, the company builds, markets and manages the official websites for many athletes. Their team of Internet experts help brand celebrities on the web, which leads to more paid appearances. Official websites allow fans to connect with their favorite athletes, especially with social media. It also gives fans a place to watch videos, learn about upcoming sports camps, read latest news about their favorite celebrities, join fan clubs and buy signed memorabilia.

AthletePromotions founder Ryan Totka has helped athletes such as Brady Anderson, Marcellus Wiley, Danny White, Dan Hampton, Dan Fouts, Pat Williams, Sam Fuld, Sheryl Swoopes, Ray Lankford, Gene Stallings, Spud Webb, Jay Buhner, Steve Garvey and others establish a successful presence on the Internet.

Ryan says, "Right after their playing career is a vital time to market these retired athletes on the Internet. Many still have a huge fan base and looking to capitalize on their success on the field. Many agents just care about their playing contracts, but we see the importance for off-the-field marketing, promotions and appearances. The partnership with IC Places will increase exposure for our clients resulting in additional bookings."

Under the agreement AthletePromotions.com will pay IC Places a percentage of each booking it generates. IC Places Sports sections will offer direct links to book athletes for corporate events. Business and Dining sections will offer the same for business speakers and chefs. IC Places will also use its editorial content to build referrals. When a story is written in www.icplaces.com that mentions a celebrity which Athlete Promotions works with, that person's name will link directly to their book page at www.AthletePromotions.com .

"The partnership turns each IC Places article into a potential revenue-generating vehicle without compromising the journalistic integrity of the story," said Steven Samblis, Chairman of IC Places, Inc. "In our sports section we have a loyal following of our Sports Editor Carson Ingle, who posts a new story each day. I feel we will find gold in our articles as posts turn into bookings. AthletePromotions and the recently announced EzVip.com partnerships are great examples of synergistic relationships that will increase revenues for all parties. These baby steps truly represent the hidden gems that we will continue to mine within our IC Places properties"

New Board of Advisors Member

Over the years Ryan Totka has become one of the foremost experts in search engine optimization. When companies search for athletes they wish to book, AthletePromotions consistently ranks within the the top three on all search engines. Ryan has agreed to bring this expertise to IC Places. Ryan has agreed to join the board of advisors of IC Places, Inc. His main goal in his advisory positions will be to help www.icplaces.com achieve top placement on the web's largest search engines.

About AthletePromotions.com

AthletePromotions is a sports marketing firm and athlete booking agency securing thousands of athletes for speaking engagements, corporate appearances, product endorsements, autograph signings, spokesperson campaigns, celebrity golf tournaments, VIP Meet & Greets and more. Over the past twelve years, the company has booked sports figures such as Mark Cuban, Tim Tebow, Mike Tyson, Dennis Rodman, Doug Flutie, Magic Johnson, Terry Bradshaw, Joe Theismann, Josh Hamilton, Evan Longoria and many more.

About IC Places:

IC Places is a Multi Media Entertainment Company.

The company produces "Made for TV" and "New Media" video programs which are watched by millions of people every month on several different platforms.

At the core, IC Places is a network of 350 city-based entertainment websites. This foundation allows IC Places the unique advantage of having a built-in fan base for the TV and New Media programs it produces.

Each IC Places City website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible, and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places City sites in action, please visit http://www.icPlaces.com.com/orlando .

IC Places Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information:IC Places, Inc. www.icplaces.comSteven Samblis407-442-0309 Ext. 2Press Inquiries:info@icplaces.com

AthletePromotions.com www.AthletePromotions.com888.246.7141ryan @athletepromotions.com

SOURCE IC Places, Inc.