From the Investor Presentation (PDF) I drink Bolt
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JOHN BLACKINGTON – CHIEF COMMERICIALIZATION OFFICER
John Blackington joined the Company in late 2017 as Chief Commercialization OfJicer. He directs the Company’s commercialization
strategy including product development, marketing, sales, customer service and potential acquisitions/partnerships to drive business
growth, market share, and shareholder value. Mr. Blackington has over thirty years of experience, both as the owner of his own company
and as a senior executive for several leading food and beverage companies, including The Coca-Cola Company (Coca-Cola). Mr.
Blackington was VP of Sales and Marketing for the Western Region of the U.S. for Coca-Cola, with revenues of in excess of $1 billion. Mr.
Blackington worked with major retailers and distributors across the U.S.
In 2001, Mr. Blackington formed one of the leading beverage/food consulting groups in the U.S., GBS Growth Partners. As Managing
Partner of GBS, he led the development of cutting-edge commercialization strategies for many successful companies, including Bolthouse
Farms, Celsius, Soylent, and BYB Brands, now owned by Coca-Cola. GBS strategies are known for their focus on consumers and building
loyal daily brand users.
Mr. Blackington has jump-started a number of successful new brands in critical areas ranging from building sales and distribution
systems, expanding retail availability, developing equity strategies, and strategic partnerships and acquisitions.
Mr. Blackington received his BS and MBA from the Wharton School of Business at the University of Pennsylvania