The distracted driving solution market is a MULTI
Post# of 40989
In 2016 17.6 million cars and trucks were sold in the US. 40 million used cars are sold annually. As of January 1, 2016, of the around 6.5 million trucks in service, over 2.3 million of which were in a U.S. business fleet. I imagine 20% of that fleet turns over every year, or 460,000 autos annual.
17.6 + 40 + 460k equals roughly 60 million annual domestic sales. Ten percent of 60 million is 6 million. Ten percent of that is 600,000. 600,000 bsafemobile/fleetsafer installations (installed into one percent of all sold autos) x $100/unit (ultra conservative) = $60 Million Dollars domestic revenue in one year. 30% return rate on $60M is $18M. That's $18,000,000 profit per year.
Double sales to include the rest of the combined world. Who here thinks SB can't get 1% of the global market?
Revenue $120,000,000 --- one percent of the world market.
Profit $ 36,000,000 --- one percent of the world market.
When Steve said this was the greatest opportunity of his life this is what he was talking about.
I first ran these numbers a year ago. I took a decent position. Since the fall in share price I have tripled my position because the math is still just as valid now as a year ago.