NEW YORK, July 25, 2018 (GLOBE NEWSWIRE) -- Beeswax, the industry’s first customizable programmatic buying platform, has experienced rapid growth in its client count while more than doubling its revenue and staff in the last year. Beeswax also recognized a need to attract top talent to continue this growth at scale and has appointed industry veteran Canaan Schladale-Zink as Senior Vice President of Global Sales to further drive those efforts.
As former GM of the Americas at Sizmek, Schladale-Zink helped its ad-serving and programmatic buy-side business grow to over $100 million in revenue over the course of his seven-year tenure. At Beeswax, Schladale-Zink will be an integral leader to the global sales organization, providing invaluable experience as the company scales against this phase of rapid growth.
“From my first conversation with the team I recognized that Beeswax would be a new leader in our space, building the ideal platform for modern programmatic marketers and media companies,” said Schladale-Zink. “The unwavering product and business vision, combined with the remarkable talent and ability to execute is something that I am excited to be a part of.”
Beeswax’s Bidder-as-a-Service™ provides advertisers and media companies unprecedented control and customization over their programmatic media buying. The platform unlocks access to tailored supply, custom optimization, and granular visibility into data and reporting, providing each customer with a bespoke solution based on the unique needs of their business. This approach has led more than 50 forward-thinking brands and media companies to license the BaaS solution, including Overstock, Legendary Entertainment’s Applied Analytics division, Foursquare and TreSensa.
“We developed Beeswax four years ago with sophisticated media buyers in mind,” said Ari Paparo, CEO and Founder of Beeswax. “We are now finally reaching an inflection point where marketers are recognizing the impact of smart programmatic advertising technology and investing in platforms that give them a competitive edge.”
About Beeswax Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ (“BaaS”). Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers require technically-sophisticated, highly customizable solutions. We believe that using an RTB bidder should be as easy as using any part of the marketing cloud.
Media Contact WIT Strategy, for Beeswax Rich Cherecwich rcherecwich@witstrategy.com
