This type of app or product is a recurring revenue
Post# of 40989
With the absolute maniacal focus on distracted driving, I honestly can't see a bad outcome. Maybe the take up rate is slower than expected, but he is ahead of the curve; he has a "working" product; a sales force humping everyday; and all kinds of different revenue streams - dealers, insurance companies, governments; other organizations (i.e.AAA); manufacturers. Other apps may be out there, but he is already in the door with all these outlets.
This is a slow build unless a big fish shows up to license the software like Saudi Arabia, UAE, BMW - take your pick.
Slow build yes - but it will build.
The other legs should be slow walked so that this cash cow can fund those legs. Debt is bad and dilution is worse.
Milk the Cow.