$TXHDD has begun the process of developing its Rich

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$TXHDD has begun the process of developing its Rich Communication Services (RCS) solution for the health and fitness, beauty salon, entertainment and hospitality verticals. Textmunication is working with its mobile messaging partner, OpenMarket, to develop use case mock-ups, demonstrations and market trials for selected test clients. Textmunication expects to fully launch RCS on its “Smart Automated Messaging” platform in early 2019.

RCS is seen as a successor to SMS and supports rich media content, hot buttons, video and other features. It has strong support from the mobile industry body GSMA, which predicts 86 percent of smartphones will be RCS-enabled by 2020 and the market could be worth as much as $74 billion. The popularity of “over the top” (OTT) applications like WhatsApp, Skype and Facebook Messenger have gained in popularity in recent years. RCS will provide businesses a direct, rich conversation with their customers providing unique branding and engagement opportunities. Textmunication will offer both SMS and RCS solutions to its client base depending on the smartphone and mobile carrier used. If a smartphone isn’t RCS-enabled, the message reverts to an SMS notification.

Some mobile carriers have started rolling out support for the RCS Universal profile - a new messaging standard enabling traditional texting to look more like chatting in a modern messaging app, complete with read receipts, typing indicators and more. Once the Universal RCS standard is fully-adopted, it will allow for RCS messaging between supported smartphones on all major carriers, rather than just within the same carrier.

Textmunication recently announced the addition of Thomas DiBenedetto and Joseph Griffin as advisors for business strategy and investment execution, which includes a focus on RCS development and market scalability. In addition to completing the RCS API and performing market trials, Textmunication has several new Club Management Software (CMS) APIs in progress for the fitness sector. Textmunication is the preferred SMS vendor for several of the top CMS companies and was recently recognized as a “Top 20 Digital Marketing Solution Provider” by CIOReview. Textmunication offers API, API integrated and White Label solutions across the United States and Canada.

"With the completion of our Smart Automated Messaging platform, we now look towards the future with RCS. By adding 'app-like' messaging functionality, we are at forefront of what's to come in terms of how customers interact with their favorite brands through mobile messaging", states Wais Asefi, CEO of Textmunication.

Text TXHD to shortcode 87365 to sign-up for news alerts and announcements via SMS.

https://finance.yahoo.com/news/textmunication...00132.html
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