I've been saying that awhile now. The guy needs to hire a marketing company or something! It is very possible that Steve knows something about marketing that I just don't have the insight on. Maybe it's timing, or he's waiting on something, or who knows. BUT, I hope he does something in regards to marketing soon.
Do you realize what a commercial on TV would do? It'd be great or a disaster. If you are not ready to handle things administratively, then it could cave in.