We need several business disciplines staffed - and, staffed well. Yes, it costs money and maybe that is money we don't have. Where is our basic stakeholder activity? Do we meet with legislative entities? Have we? Do we meet with school and/or business entities? Have we? I'm sure the seat belt people did not sit on their hands waiting for seat belts to be more than an option. Hell, the last couple cars we bought have rear view cameras, but, no DD apps.
Are we (stockholders; board posters) the only ones who know that distracted driving takes more lives annually than drunk/impaired driving? Why is that?
Maybe a celebrity spokesperson would help. Go HEXA