I believe this will happen because the STO intends to raise a significant amount of money. Roughly $35 million and I believe the Pre-ICO so far with seed money, etc. has already raised some money. There are funds for advertising but just when, where, and how much remains to be seen. I know it is going to be an exciting time.
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My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.