Gartner Says CRM Became the Largest Software Marke
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Gartner has witnessed the rise of marketing technology and a recent resurgence in sales technology in the CRM market. This growing market is attracting many new entrants. However, the major vendors offering CRM suites covering sales, commerce and service are showing stronger than average growth and are successful at cross-selling additional modules to existing customers.
https://www.gartner.com/newsroom/id/3871105