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  4. On4 Communications (ONCI) Message Board

I’m in the Health Industry. In the pharmaceutic

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Post# of 40991
(Total Views: 366)
Posted On: 07/06/2018 12:58:42 PM
Posted By: drmkj2
I’m in the Health Industry. In the pharmaceutical industry it is not uncommon to virtually give the drug away in the first 1-2 years. There is a desire among the company to saturate the market with the drug and get as many MD’s familiar and as many patients on he drug as possible. After about 1-2 years and market share is captured all the free goes away but patients now are stable in the drug and MD’s are unlikely to pull the drug from there Patient. I suspect something of this nature is happening in the Be-Safe mobile app and high AR. If we could see the contracts SB is creating with these auto dealers I almost bet they have 6-12 months to pay. It’s a very common sales technique to grab the market and auto dealers feel no risk. Especially with a new product where dealers are unsure they can sell the product. Just MO.


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