$HIPH -See ThruEquity www.seethruequity.com/news/ initiates

New Post Public Reply Private Reply Replies (0) Message Board
stockstein
227
$HIPH -See ThruEquity www.seethruequity.com/news/ initiates coverage on $HIPH and places $0.15 price target per share. Nice overview of research & press release below.


NEW YORK, NY / ACCESSWIRE / June 21, 2018 / SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced it has initiated coverage on American Premium Water Corp. (OTC PINK: HIPH) with a Target Price of $0.15.

The report is available here: June 2018 Initiation Report.

We initiate coverage on American Premium Water Corp. (OTC PINK: HIPH, $0.020) with a price target of $0.15. HIPH is a diversified company focused on premium consumer brands and products. It currently sells and markets hydrogen-infused water under the LALPINATM brand and luxury apparel under the Gents brand. We expect HIPH growth to be supported by two commercial initiatives planned for this year: Hydrogen-infused Water and Hydrogen CBD-infused Water. Both product lines have high potential given: 1) the rising consumer interest in legal CBD products; and 2) the large and expanding market for functional water. LALPINATM Hydrogen is already selling via select channels, and the company is planning for a full-scale launch in the coming quarters. The company debuted LALPINATM Hydrogen CBD in January 2018, and it is expected to be launched in June 2018. The functional bottled water market in the US is expected to reach ~$2.9 billion by 2020 driven by a shift in consumer preference from soda-based to more nutritional and healthier drinks. This is evident from the rising demand of seltzer water, ionized water and smart water, among others. Hydrogen-infused water has the potential to become a new category in this trend. HIPH has an early mover advantage in the hydrogen infused water market which currently has limited competition.

LALPINA Hydrogen CBD positions the company to tap into growing consumer interest around CBD related products as this is the only known Hydrogen CBD water in the market. There is a large market opportunity given the growing number of cannabis dispensaries which could be potential customers.

We are also intrigued by management's effort to position Gents as an emerging luxury apparel brand. The recent acquisition of Worthy, a JV with China-based Zhangjiagang Advanced Company (ZAC), and collaborations with Showtime and SoulCycle should help expand footprint and consumer reach. HIPH has also entered the fast growing blockchain space via the acquisition of FashionCoinX, which further diversifies its potential revenue streams. HIPH noted a number of acquisition opportunities in the pipeline - all of which could further support growth. Going forward, we expect HIPH to increase revenues and earnings via new product launches, aggressive distribution and marketing, entry into new regions and M&A.

Well positioned as a luxury consumer lifestyle brand

HIPH manufactures and distributes consumer products under the LALPINATM and Gents brands. The LALPINATM brand focuses on hydrogen infused bottled water via its two products: LALPINATM Hydrogen (launched in 1Q18) and LALPINATM Hydrogen CBD (to be launched in June 2018). The bottled water market with functional benefits such as added alkalinity, electrolytes, vitamins, minerals is seeing significant traction among consumers. The shift in consumer preference to healthier and nutritional drinks is likely to further drive the growth of functional water market. The functional bottled water market in the US is expected to reach ~$2.9 billion by 2020. HIPH has an early mover advantage in the hydrogen infused water market which currently has limited competition. LALPINATM Hydrogen CBD is a front runner in the space as the only known hydrogen infused CBD beverage available on the market. The primary competitive advantage is that it improves bioavailability of CBD and absorption. The CBD market could reach $2.1 billion by 2020, according to Hemp Business Journal.

Gents is a producer of luxury hats and other fine accessories and apparel. Presence in 200 retail outlets internationally including upscale names such as Bloomingdale's, Nordstrom, and Saks Fifth Avenue strengthens its positions as a luxury brand. The acquisition of New York-based streetwear brand, Worthy further diversifies the apparel revenue stream. It will expand the price points offered by Gents and opens up many new distribution channels.

Expansion in blockchain/crypto space

The recent acquisition of FashionCoinX marks HIPH's entry in the fast growing blockchain/crypto space. Blockchain is one of the fastest growing technologies and entry in the space should benefit HIPH. According to Market Reports Center, the size of the blockchain industry will grow to $60.7 billion by the year 2024. HIPH is looking for more opportunities in the blockchain/crypto space that will complement its existing LALPINATM and Gents brands.

Aggressive marketing push to drive topline

HIPH plans to enter into partnerships and collaborations to increase distribution and marketing reach. The JV with China-based Zhangjiagang Advanced Company and collaborations with Showtime drama 'Billions' and fitness chain SoulCycle should help expand Gents footprint and consumer reach. Further, LALPINA's distribution agreement with GNC, one of the world's largest vendors of health and nutritional products, is likely to result in strong order flow. The management noted that it is working on several more distribution partnerships for both brands which should further bolster the topline.

Initiate coverage with a price target of $0.15

We see HIPH as a high risk and high reward consumer brand play. The target of $0.15 assumes that the company is successful in executing its organic and inorganic growth revolving around product expansion, strategic partnerships and M&A. Key risks include inability to raise capital for its growth initiatives and delay in the launch of LALPINATM Hydrogen CBD.

Please review important disclosures in the report and on our website at www.seethruequity.com.

About American Premium Water Corp.

HIPH is a manufacturer, distributor, and marketer of branded consumer products. It currently markets and distributes products under LALPINATM and Gents brands. Under the LALPINATM brand, the company develops hydrogen-infused energy products. Currently, the product line includes - 1) LALPINATM Hydrogen and 2) LALPINATM Hydrogen CBD. Gents is a producer of luxury hats and other fine accessories and apparel. The brand is carried in over 200 retail outlets internationally, including Bloomingdale's, Nordstrom, and Saks Fifth Avenue, among other boutiques and upscale retailers. For more information, visit www.americanpremiumwater.com

About SeeThruEquity

Since its founding in 2011, SeeThruEquity has been committed to its core mission: providing impactful, high quality research on underfollowed smallcap and microcap equities. SeeThruEquity has pioneered an innovative approach to deliver equity research of microcap and smallcap companies. SeeThruEquity has also been the host of acclaimed investor conferences that are the ultimate event for publicly traded companies with market capitalizations less than $1 billion since 2012.

SeeThruEquity is approved to contribute its research reports and estimates to Thomson One Analytics (First Call), the leading estimates platform on Wall Street, as well as Capital IQ and FactSet. SeeThruEquity maintains one of the industry's most extensive databases of opt-in institutional and high net worth investors. The firm is headquartered in Midtown Manhattan in New York City.

For more information visit www.seethruequity.com.

Contact:

SeeThruEquity
info@seethruequity.com

SOURCE: SeeThruEquity
Scroll down for more posts ▼

Top 10 Most Recent News Articles

Backdoor Reference Checks: A Hiring Minefield?

Updated Category News Views 60

What's Really Happening with Job References? Every job seeker has been there, right? You're all set, resume polished to a shine, references lined up like a choir ready to sing your praises, and then bam—you hear that employers are contacting folks you never listed. A new report from Zety highlights this eyebrow-raising trend, and it's got us all questioning the value...

Continue Reading
Webull Faces Class Action: Investors Eye Plaintiff Role

Updated Category News Views 111

Webull Under Fire: What's Happening? In a development that's got investors biting their nails, Webull (NASDAQ:BULL) finds itself caught up in a class action. The folks at Robbins LLP are waving a red flag, urging those who bought into Webull between the dates of April 26, 2025, and October 6, 2026, to sit up and take notice. A class action complaint claims that the...

Continue Reading
Foreigner to Rock Irvine with Night Ranger in 2027

Updated Category News Views 53

Irvine Set for a Rock Revival Talk about a blast from the past! On March 27, 2027, two titans of the rock world, Foreigner and Night Ranger, are set to ignite Irvine like it's the glory days of arena rock all over again. Hosted at the Great Park Live, this show isn't just a concert—it's a full-scale invasion of rock's golden age right into Southern California's heart....

Continue Reading
Bernard Lancaster Steps Up as Mammoth's New President

Updated Category News Views 101

A New Era Under Bernard Lancaster at Mammoth Change is in the air for Mammoth Energy Services, as Bernard “Bernie” Lancaster takes the helm as President. His promotion on November 9, 2026, might not send shockwaves through Wall Street right away, but anyone holding an interest in NASDAQ:TUSK should take note. Lancaster's appointment is the kind of decision that...

Continue Reading
Revving Up: TIER IV and Komatsu's Bold Auto Move

Updated Category News Views 79

Steering Toward a Driverless Future When you think of technology leaders, dump trucks might not be the first thing that comes to mind. But here we are, with TIER IV and Komatsu sparking up a collaboration to drive their heavy-duty fleet straight into the future. We're talking autonomous driving systems for three brawny dump truck models—the HD785, HD605, and...

Continue Reading
Black Bayou Kicks Off Major Gas Storage Build in Louisiana

Updated Category News Views 73

Breaking Ground on a Massive Energy Undertaking Well, folks, Black Bayou's finally breaking ground on their colossal gas storage project in Cameron Parish, Louisiana. They're not just playing around—this thing's set to be a juggernaut, with an imposing 44.4 Bcf of working gas capacity nestled right on top of the Black Bayou salt dome. Talk about marking territory, huh?...

Continue Reading
Biointron's RushDATA™: Speeding Up Antibody Discovery

Updated Category News Views 112

A New Chapter in Antibody Discovery Well, color me intrigued. Biointron, a name you'd recognize if you've got even a toe in the biotech pond, just threw a serious curveball into the antibody discovery game with RushDATA™—an AI- and machine learning-driven platform that's packing a punch. And it's not just about throwing tech buzzwords around; this thing clocks...

Continue Reading
Finding the Right Auto Insurance: What to Consider

Updated Category News Views 86

Understanding the Basics of Auto Insurance Coverage Now, you might think the state knows best when it sets those minimum auto insurance requirements. But let's not kid ourselves—skimping on coverage can leave you high and dry if things go south on the road. That's where an expert voice like Corey Frazer's comes in, laying out why those limits often fall short. Minimum...

Continue Reading
Duke Energy's Cooling Tips Amid Florida Cold Front

Updated Category News Views 139

Weather Whiplash in Florida Prompts Energy Tips Florida's residents are in for a gust of chilly air as a cold front sweeps across the state, sending temperatures plummeting from the balmy 80s to brisk 30s and 40s in northern pockets. Central Florida ain't missing out on the chill either, expecting to dip a good dozen degrees below its usual seasonal warmth. Heads up,...

Continue Reading
iQIYI's Global Reach Grows with Awards Recognition

Updated Category News Views 28

Tony Leung Steals the Spotlight In the theater of Asian cinema, Tony Ka-fai Leung delivers a top-tier performance, earning him the Best Actor award at the Golden Rooster Awards for iQIYI's film "The Shadow's Edge." Now, let's not kid ourselves, snagging one of these prestigious awards is no walk in the park. It's fair to say both this recognition and his first-time win at...

Continue Reading

Top 5 Most Recently Viewed Articles

Exploring Costco Wholesale's Surge in Options Activity

Updated Category News Views 89

Exploring Costco Wholesale's Surge in Options Activity Investors showing confidence in Costco Wholesale (NASDAQ: COST) are making waves in the options market, hinting at exciting developments on the horizon. Today, we noticed a marked increase in options trading that caught our attention. The investors behind these actions are not yet identified, but the intensity of the...

Continue Reading
Exploring Recent Large Cap Stock Gains: A Closer Look

Updated Category News Views 122

Market Overview of Large Cap Gainers In the past week, the financial markets experienced a significant shift following the Federal Reserve’s decision to cut interest rates by 50 basis points. This move sparked waves of optimism across various sectors, leading to a rise in share prices for companies in technology, construction, industrials, machinery, and finance....

Continue Reading
Why Advanced Economies Have Been Resilient in 2024

Updated Category Stocks Views 426

Through 2024, advanced economies will have demonstrated resilience for a number of important reasons. Stable and expanding conditions have been provided by strong economic policies and technical developments. Confidence and activity have been sustained by strong labor markets, diversified financial systems, and successful public health measures. Their economic power has...

Continue Reading
International Petroleum Corporation's Recent Share Repurchase Program Insights

Updated Category News Views 192

IPC's Share Repurchase Success International Petroleum Corporation (IPC) (TSX, Nasdaq Stockholm: IPCO) recently reported that it has successfully repurchased 407,001 common shares. This activity took place during a brief period from early February, marking a proactive step in IPC's continuous efforts to return value to its shareholders. Launched in December, this normal...

Continue Reading
The Container Store Implements New Stockholder Rights Plan

Updated Category News Views 72

The Container Store Group Responds to Stockholder Actions The Container Store Group, Inc. (NYSE: TCS), a prominent name in specialty retailing known for offering custom spaces and organizing solutions, has recently taken a significant step to safeguard its stockholders. They announced the implementation of a limited duration stockholder rights plan that became effective...

Continue Reading