PALO ALTO, Calif, June 25, 2018 (GLOBE NEWSWIRE) -- Eversight , the leader in Offer Innovation software, today announced the Eversight Pricing Suite , bringing the power of smart, dynamic pricing to brick and mortar retailers. The Eversight Pricing Suite leverages AI and groundbreaking shelf-edge experimentation to help retailers optimize their investment in price to drive sales and margin.
“Brick and mortar retailers face unprecedented challenges today, particularly when it comes to pricing. Armed with mobile devices, consumers have the ability to price check anything in real time to see if they can find a better deal elsewhere,” said Jamie Rapperport, co-founder and CEO of Eversight. “With the new Eversight Pricing Suite, we are giving retailers the tools to compete. Rather than rely on historical data, our unique combination of AI and shelf-edge experimentation reveals that magic price point on each SKU that optimizes sales and margin for the category and store. We see it as a continuous learning machine that gets smarter on price every day and gives retailers the power to beat their brick and mortar competitors as well as pure-play e-commerce retailers.”
The Eversight Pricing Suite was designed to help retailers become more agile and adaptive to an ever-fluctuating market. Traditional brick and mortar retailers have been challenged in knowing when to respond to their competitors’ price movements, in the context of both e-commerce and traditional brick and mortar trade. With the new Pricing Suite, retailers always know which items they need to match or beat competitors on, and precisely where their price investments drive the highest value. Because it’s fully automated, Eversight makes it easy to enable continuous learning.
Traditional pricing systems are based on studying the past or relying on generalized rules. As a result, they never actually reflect the current market reality. The Eversight Pricing Suite changes this with an automated process of continuous learning at the shelf. Using AI, Eversight automatically guides industry-leading experimentation to test higher and lower prices in balanced store groups. This shelf-edge experimentation reveals true shopper behavior for each product in each zone. Eversight works with either digital or paper shelf tags, so it can be enabled in any retailer.
To learn more about how the Eversight Pricing Suite can help you, please visit https://eversightlabs.com/retail/ .
About Eversight Eversight leverages AI and experimentation to create and deliver smart, dynamic pricing and targeted promotions. The Eversight platform has tested and optimized offers across more than 1,500 product groups on 50 retailers and digital platforms. Global brands and retailers rely on the Eversight platform to optimize pricing and respond to market conditions, deliver higher ROI on promotional spend, and enable data-driven collaboration on investments. Eversight is generating 10-25% improvement in sales volume at leading customers such as Coca-Cola, Mars, and Molson Coors. Founded in 2013, Eversight is headquartered in Palo Alto, California.
For Editorial: Amber Moore GMK Communications for Eversight amber@gmkcommunications.com
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...e7783b75bb
