Rocky Mountain High Brands Retains National Digital Marketing and Social Media Partners for its Direct to Consumer Marketing Strategy and Announces Amazon Update
GlobeNewswire•June 25, 2018
DALLAS, June 25, 2018 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (RMHB), a fully reporting lifestyle brand management company specializing in high-quality health and wellness products, announced today that they have retained Tandem Theory. a Digital Marketing Agency and Giovanni Gallucci, a SEO and Social Media Guru, to assist with the marketing strategy efforts for the Company’s Direct to Consumer Marketing Plan. The Company also announced an update on its HEMPd sales from Amazon.com.
Michelle Krebsbach, Director of Marketing for Rocky Mountain High Brands, stated, “With the Direct to Consumer model at the core of our strategy for marketing and sales efforts, we needed to bring in some heavy hitters in this field. Defining and connecting with our target consumers online is our first step to creating a loyal customer. The next steps are educating consumers, converting them to a sale, and retaining them. We are confident these digital marketing and social media partners will be instrumental in using “best practices” to carry out the steps of customer identification, education, conversion and retention.”
Krebsbach continued, “With a portfolio of national and international clients, both Tandem Theory and Giovanni Gallucci understand the magnitude of what it takes to get products sold online successfully. They have helped launch very successful brands.”
Krebsbach concluded, “Our category is exploding. We want to be ahead of the curve and the leader in innovation and growth. I’m confident we can get there with the help of our digital marketing and social media partners.”
Michael Welch, President and CEO of Rocky Mountain High Brands, stated, “We are excited about what our digital marketing and social media partners have already accomplished in the past thirty days, which includes:
Optimizing our HEMPd.com website
Building out and defining our consumer personas
Creating content for paid ad campaigns
Building the foundation on our social pages to enhance organic rankings
We can see the future in this category exploding with the expertise of our digital marketing and social media partners building on the foundation of what is to come with our HEMPd brand and products. We are very fortunate to have both Tandem Theory and Giovanni Gallucci on our team.”
Welch continued, “Over the weekend, we received an update from Matthew Sabia, CEO of Good for You Brands, on our Amazon HEMPd sales. Mr. Sabia reported that the measures his team has taken with regards to our HEMPd products on Amazon have resulted in our HEMPd sales from Amazon nearly doubling each week in June. We are pleased that we are off to a very good start, even before we add our flagship waters to the product line.”
Welch concluded, “With the launch of our new HEMPd CBD water around the corner and HEMPd CBD flavored waters following close behind, our HEMPd brand and products will disrupt the CBD and hemp category. We will have one of the first full plant CBD waters and flavored water beverages on the market in this category. Our digital, social media and Amazon partners have the ability to get our products in front of consumers on a very effective basis. We are excited to see this growth while we continue to be innovative in this space.”
About Tandem Theory:
Tandem Theory is an integrated marketing services firm that helps clients dominate their market with unbiased perspectives, innovative strategies and crisp executions. Fiercely data and customer centric, the Company bridges the gap between the science of technology and the art of brand; connecting their clients’ customers to a carefully orchestrated network of touch points to create experiences that drive results. Some of Tandem Theory’s current and past clients include GameStop, Smoothie King, At Home, and Sally Beauty.
For more information on Tandem Theory, go to www.tandemtheory.com.
About Giovanni Gallucci:
Giovanni Gallucci is an Ad Age, Emmy, Telly, and Webby award-winning search engine optimization expert, social media specialist, and digital strategist who develops loyal, engaged, online audiences for brands in entertainment, fashion, food & beverage, sports, and technology.
For more information on Giovanni Gallucci, go to www.gallucci.net/work.
GlobeNewswire•June 25, 2018
DALLAS, June 25, 2018 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (RMHB), a fully reporting lifestyle brand management company specializing in high-quality health and wellness products, announced today that they have retained Tandem Theory. a Digital Marketing Agency and Giovanni Gallucci, a SEO and Social Media Guru, to assist with the marketing strategy efforts for the Company’s Direct to Consumer Marketing Plan. The Company also announced an update on its HEMPd sales from Amazon.com.
Michelle Krebsbach, Director of Marketing for Rocky Mountain High Brands, stated, “With the Direct to Consumer model at the core of our strategy for marketing and sales efforts, we needed to bring in some heavy hitters in this field. Defining and connecting with our target consumers online is our first step to creating a loyal customer. The next steps are educating consumers, converting them to a sale, and retaining them. We are confident these digital marketing and social media partners will be instrumental in using “best practices” to carry out the steps of customer identification, education, conversion and retention.”
Krebsbach continued, “With a portfolio of national and international clients, both Tandem Theory and Giovanni Gallucci understand the magnitude of what it takes to get products sold online successfully. They have helped launch very successful brands.”
Krebsbach concluded, “Our category is exploding. We want to be ahead of the curve and the leader in innovation and growth. I’m confident we can get there with the help of our digital marketing and social media partners.”
Michael Welch, President and CEO of Rocky Mountain High Brands, stated, “We are excited about what our digital marketing and social media partners have already accomplished in the past thirty days, which includes:
Optimizing our HEMPd.com website
Building out and defining our consumer personas
Creating content for paid ad campaigns
Building the foundation on our social pages to enhance organic rankings
We can see the future in this category exploding with the expertise of our digital marketing and social media partners building on the foundation of what is to come with our HEMPd brand and products. We are very fortunate to have both Tandem Theory and Giovanni Gallucci on our team.”
Welch continued, “Over the weekend, we received an update from Matthew Sabia, CEO of Good for You Brands, on our Amazon HEMPd sales. Mr. Sabia reported that the measures his team has taken with regards to our HEMPd products on Amazon have resulted in our HEMPd sales from Amazon nearly doubling each week in June. We are pleased that we are off to a very good start, even before we add our flagship waters to the product line.”
Welch concluded, “With the launch of our new HEMPd CBD water around the corner and HEMPd CBD flavored waters following close behind, our HEMPd brand and products will disrupt the CBD and hemp category. We will have one of the first full plant CBD waters and flavored water beverages on the market in this category. Our digital, social media and Amazon partners have the ability to get our products in front of consumers on a very effective basis. We are excited to see this growth while we continue to be innovative in this space.”
About Tandem Theory:
Tandem Theory is an integrated marketing services firm that helps clients dominate their market with unbiased perspectives, innovative strategies and crisp executions. Fiercely data and customer centric, the Company bridges the gap between the science of technology and the art of brand; connecting their clients’ customers to a carefully orchestrated network of touch points to create experiences that drive results. Some of Tandem Theory’s current and past clients include GameStop, Smoothie King, At Home, and Sally Beauty.
For more information on Tandem Theory, go to www.tandemtheory.com.
About Giovanni Gallucci:
Giovanni Gallucci is an Ad Age, Emmy, Telly, and Webby award-winning search engine optimization expert, social media specialist, and digital strategist who develops loyal, engaged, online audiences for brands in entertainment, fashion, food & beverage, sports, and technology.
For more information on Giovanni Gallucci, go to www.gallucci.net/work.
10
