The best hope is that someone else buys this inevi

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The best hope is that someone else buys this inevitable shell and creates something else

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The fact is this company owes Heddle millions of dollars that is growing at a staggering rate due to the terms.
He made an incredibly bad investment decision.
It happens to many successful people all the time.
He won't sell it for a shell unless he can convert his holdings for a considerable return after the newco stock starts trading.