1. This is probably a longshot, but what about trying to form some sort of mutually beneficial relationship with the LA Rams/Chargers/Dodgers/Lakers/Clippers? I'm sure the NFL/MLB/NBA isn't cheap to do business with, but they could all really benefit from the image of helping raise healthy kids. FNH caters their events while being a proud supporter of GIGL. Get players to stop by the stores during the middle of the week for autograph signing, photo-ops, concussion evaluations, etc....maybe do a pop-up store at some flag-football/t-ball/basketball events.
2. Hire a sales & marketing team to go looking for angel investors. Talk to the players with deep pockets that can provide necessary funding and are in the catering to children industry. Issac Larian anyone? Seems to have enough money to float around....
Angel Investor bids for Toys R Us
3. Start having Phil more involved and make him the public facing persona as he has more experience, is more of a people person, is more believable and likable and can pitch things better for the company.
4. Do another go fund me campaign but make Phil the face of the company and let him pitch the vision. Have him use his clout and connections to help drive the campaign.
5. Get FNH menus into hospitals (children's hospitals get a GIGL menu too), law firms, banks, etc....
6. Reach out to local daycare centers, babysitting services, preschools, etc... and see if some sort of mutually beneficial promotional campaign will work.
7. Tweet at various mom's groups around LA. They all meet at a location, talk, eat, and have a drink while the kids play for a couple of hours.
8. Partner with Reed's and get that crappy soda off your menu. Start offering Jilian's coffee and try to fix that relationship.
9. Start running this like a legit public company so that your investors can cheer for you, not against. Get that shareholder meeting arranged!
10. Not sure if this is possible, but get a shelf-registration approved so that shares (ideally, Joey's. He can't continue making $225k a year while being the largest shareholder and not grow the company. Unless something changes soon, we WILL force him out - through litigation if necessary) can be issued quickly if necessary. I know they were approved for private placements a few years back, but I don't know if that expired.
11. Performance-based compensation for Joey and Sean and the rest of the team. Start Joey out with a $75k salary, and it can escalate to $1M depending on meeting stock price performance metrics.