You need to read the press releases and listen to
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Focusing on getting to profit or not on this first large private label deal is simply not focusing on the true importance of it. Not for the first deal, at least. The expansion potential is huge considering who the deal is with and especially who orchestrated it.
Very soon investors will get the rest of the details on this private label deal. The last PR revealed that those behind the deal have major international distribution planned for many more private label deals with various companies, and they have the experience and the contacts to accomplish it. This first deal is just the tip of a mammoth ice berg. Proof is on the way.