My thoughts on the private label brand names (some
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Posted On: 06/13/2018 3:43:10 PM
My thoughts on the private label brand names (someone asked a few days ago for opinions).
I am multi-lingual (but I don't speak Spanish). My understanding of this white-label deal with CBD Alimentos is that the products are for sale in Mexico, and the California and Rocket Energy brand names are targeted at a Spanish-speaking consumer base. The names "California" and "Rocket Energy" probably have very different connotations to Spanish-speaking consumers in Mexico compared to us here in the States (I'm assuming all of us are U.S citizens). They are not trying to market these brands to English-speakers, certainly not to Americans. I don't speak Spanish and am not from Mexico, so I have no idea the quality of these names in that market. Surely they are great names there.
I am multi-lingual (but I don't speak Spanish). My understanding of this white-label deal with CBD Alimentos is that the products are for sale in Mexico, and the California and Rocket Energy brand names are targeted at a Spanish-speaking consumer base. The names "California" and "Rocket Energy" probably have very different connotations to Spanish-speaking consumers in Mexico compared to us here in the States (I'm assuming all of us are U.S citizens). They are not trying to market these brands to English-speakers, certainly not to Americans. I don't speak Spanish and am not from Mexico, so I have no idea the quality of these names in that market. Surely they are great names there.
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