American Premium Water Corp.’s (OTC:HIPH) Announces Acquisition of License for Streetwear Brand Worthy
GlobeNewswireJune 12, 2018
PLAYA VISTA, Calif., June 12, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (HIPH) (“APWC”) announces that it has entered into agreement to acquire the worldwide license for apparel and accessories for Worthy, a New York based sneaker and streetwear brand. The Company will place the Worthy brand under its’ Gents subsidiary operation and management, including its distribution channels.
“The Company is very excited about the acquisition of Worthy and adding it to the American Premium family of brands. This brand has tremendous opportunity to grow and diversify the Company’s apparel revenue streams. It is very complimentary to Gents as it will have a price point that will allow for placement in channels that doesn’t service the Gents price point. With Worthy’s celebrity involvement, including Cardi B, the brand fits into the Company’s guidelines of finding acquisition’s that fit within Brand.Luxury.Lifestyle criteria. This brand (Worthy) allows the Company to tap into the every growing streetwear marketplace, and the team is really excited to start designing product for the brand” commented Ryan Fishoff, CEO of American Premium.
Worthy (www.worthylux.com) is a New York based streetwear brand and sneaker store. The terms of the deal allow the Company the worldwide exclusive distribution of apparel and accessories outside of Worthy’s existing stores. In addition, the deal allows the Company to open it’s own stores under the Worthy brand. Worthy has become a go-to destination for Cardi B, Adrien Broner, Hennessy Carolina, and others celebrities, athletes, entertainers, and musicians to find the latest trends in streetwear and fashion. The Company worked very closely with The Brewer Group CEO, Jack Brewer, on this acquisition. The Brewer Group team will be working closely on marketing, social media, and athlete engagement for the Company to further develop the brand.
GlobeNewswireJune 12, 2018
PLAYA VISTA, Calif., June 12, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (HIPH) (“APWC”) announces that it has entered into agreement to acquire the worldwide license for apparel and accessories for Worthy, a New York based sneaker and streetwear brand. The Company will place the Worthy brand under its’ Gents subsidiary operation and management, including its distribution channels.
“The Company is very excited about the acquisition of Worthy and adding it to the American Premium family of brands. This brand has tremendous opportunity to grow and diversify the Company’s apparel revenue streams. It is very complimentary to Gents as it will have a price point that will allow for placement in channels that doesn’t service the Gents price point. With Worthy’s celebrity involvement, including Cardi B, the brand fits into the Company’s guidelines of finding acquisition’s that fit within Brand.Luxury.Lifestyle criteria. This brand (Worthy) allows the Company to tap into the every growing streetwear marketplace, and the team is really excited to start designing product for the brand” commented Ryan Fishoff, CEO of American Premium.
Worthy (www.worthylux.com) is a New York based streetwear brand and sneaker store. The terms of the deal allow the Company the worldwide exclusive distribution of apparel and accessories outside of Worthy’s existing stores. In addition, the deal allows the Company to open it’s own stores under the Worthy brand. Worthy has become a go-to destination for Cardi B, Adrien Broner, Hennessy Carolina, and others celebrities, athletes, entertainers, and musicians to find the latest trends in streetwear and fashion. The Company worked very closely with The Brewer Group CEO, Jack Brewer, on this acquisition. The Brewer Group team will be working closely on marketing, social media, and athlete engagement for the Company to further develop the brand.
