Customer relationship management (CRM) is an appro
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Posted On: 06/11/2018 12:43:33 PM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
In other words. Ever meet a bunch of people at a party or family gathering and two minute later you can't even remember the name of the person you are talking to? The next day you can't remember some or all the stories they told you? Not a big deal because you may not see them again or care. But if your business relied on knowing these details so that you could build up a relationship with that person and ultimately sell them something, you need some help with that and that's where a CRM system can keep it all organized for you.
So imagine next time you saw that person you ask, "how was that trip to Spain with the family Mary?" Mary would be thinking, that person really listen's well and/or cares enough to remember. People like to talk about themselves so this will help build that relationship with Mary as she tells you about the trip for a few minutes and then you can switch to business.
The problem with most CRM tools is they help manage the relationship information, track it, etc if you put it all into the tool of course, but they don't help you actually sell your product. For that you have to run marketing campaigns which they can track, do commercials, get out the phone, knock on some doors, etc.
nFusz on the other hand actually can do some of the selling for you and take any existing or new videos and make them interactive.
Your second point on integration just means making two or more systems talk to each other and make them compatible. Image if your DVD player wasn't integrated into your TV and you had to buy a separate display to watch a movie.
Imagine if your camera wasn't integrated into your phone and you had to be a separate camera to take pictures. Integration makes things easier and saves time and money.
Integration of nFusz into Netsuite means a user doesn't have to go to two different applications when they want to do something. They can use the nFusz product right inside their Netsuite portal (website) without needing to log into another site.
In other words. Ever meet a bunch of people at a party or family gathering and two minute later you can't even remember the name of the person you are talking to? The next day you can't remember some or all the stories they told you? Not a big deal because you may not see them again or care. But if your business relied on knowing these details so that you could build up a relationship with that person and ultimately sell them something, you need some help with that and that's where a CRM system can keep it all organized for you.
So imagine next time you saw that person you ask, "how was that trip to Spain with the family Mary?" Mary would be thinking, that person really listen's well and/or cares enough to remember. People like to talk about themselves so this will help build that relationship with Mary as she tells you about the trip for a few minutes and then you can switch to business.
The problem with most CRM tools is they help manage the relationship information, track it, etc if you put it all into the tool of course, but they don't help you actually sell your product. For that you have to run marketing campaigns which they can track, do commercials, get out the phone, knock on some doors, etc.
nFusz on the other hand actually can do some of the selling for you and take any existing or new videos and make them interactive.
Your second point on integration just means making two or more systems talk to each other and make them compatible. Image if your DVD player wasn't integrated into your TV and you had to buy a separate display to watch a movie.
Imagine if your camera wasn't integrated into your phone and you had to be a separate camera to take pictures. Integration makes things easier and saves time and money.
Integration of nFusz into Netsuite means a user doesn't have to go to two different applications when they want to do something. They can use the nFusz product right inside their Netsuite portal (website) without needing to log into another site.
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