OTTAWA, June 08, 2018 (GLOBE NEWSWIRE) -- betterU Education Corp. (the “Company” or “betterU”), is pleased to announce increases across all traffic metrics following the successful launch of its’ national mass marketing print campaign in India in February. Highlights include the following:
| METRIC | JANUARY (ACTUAL) Pre-Marketing | FEB/MAR/APRIL (AVERAGE / MONTH) Post-Marketing | % INCREASE | |
| Website Visits | 2,637 | 87,091 | 3,202% | |
| Registrations | 29 | 876 | 2,920% | |
| Courses Taken | 15 | 760 | 4,966% | |
| Chats | 37 | 693 | 1,772% | |
| Social Impressions | 27,222 | 1,151,648 | 5,471% | |
METRICS DEMONSTRATE POWER AND EFFECTIVENESS OF MARKETING PROGRAMS
The Company successfully launched its full-scale mass marketing print campaign across India through Hindustan Times, Hindustan and The Mint on February 19 th to coincide with the Prime Minister of Canada’s visit to India for the Global Business Summit on February 23 rd and 24th, which included over 2,000 delegates and 400 CEO’s from around the world.
On March 1 st , 2018 the Company announced a significant increase in visitors to its’ platform, as well as, incoming calls and partnership requests. As a result, betterU continued the national marketing campaign to grow awareness, partnerships and, most importantly, revenue streams.
Brad Loiselle, CEO of betterU stated “These increases in key metrics from just our first three months of marketing speak for themselves and bode well for our anticipated growth throughout 2018 and beyond. Like all marketing, we expect our metrics to grow stronger every quarter as our brand awareness compounds amongst our target markets, leading to strong and robust business growth for years to come. To this end, we are already preparing for major hiring to support our business growth and will have more to say about this in the very near future. ”
About betterU
betterU, a global education marketplace, aims to provide access to quality education from around the world to foster growth and opportunity to those who want to better their lives. The company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated education-to-employment ecosystem. betterU’s offerings can be categorized into several broad functions: to compliment school programs with flexible KG-12 programs preparing children for next stage of education, to provide access to global educational opportunities from leading educators, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.
www.betterU.ca and www.betterU.in
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
This press release may contain forward-looking statements and information, which may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with betterU’s growth, the state of the financial markets, regulatory risks and other factors. There can be no assurance or guarantees that any statements of forward-looking information contained in this release will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral statements containing forward-looking information are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. Unless otherwise required by applicable securities laws, betterU disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise. Readers should not place undue reliance on any statements of forward-looking information that speak only as of the date of this release. Further information on betterU’s public filings, including their most recent audited consolidated financial statements, are available at www.sedar.com .
For further information, please visit https://ir.betteru.ca/investor-overview/press-releases/
On behalf of the Board of Directors, betterU Education Corp. Brad Loiselle, CEO
For further information: Investor Relations 1-613-695-4100 Ext. 233 Email: ir@betteru.ca
