Dublin, June 08, 2018 (GLOBE NEWSWIRE) -- The "Kids Food and Beverage Market in the U.S., 9th Edition" report has been added to ResearchAndMarkets.com's offering.
This report analyzes and trends seven retail food and beverage categories that are especially significant to children's eating choices, addressing a range of use occasions and need states: breakfast foods, lunch foods, and dinner foods; sweet snacks and salty snacks; produce; and beverages. In each case, the report provides trend data over a ten-year period (2008-2017) and analysis of food and beverage categories for which families with children at home significantly over-index in usage. The report also covers marketing strategies and product innovation relevant to each category.
The kids' food and beverage market is a tricky business and requires a special approach to both innovation and marketing. Industry players must meet the needs of parents (as the purchasers) as well as kids (as the end-users), while operating in the force field of public and regulatory concerns about nutrition for children, advertising to children, and childhood obesity.
Not only is there is no clear-cut way to differentiate kids' food from regular food products, but there is no consensus on when such differentiation is desirable. To provide the market context, this research considers a variety of factors that influence consumer usage patterns, market innovation, and marketing strategies. Population trends, household composition, economic factors, health and wellness trends, and retail trends are all key to understanding the potential and pitfalls of the kids' food and beverage market.
It's also vital for marketers, product developers, and retailers to better understand what influences parents' decisions on what they feed their children. Proprietary data offer insight into the degree to which product qualities, dietary lifestyle characteristics, and diet claims are sought after by kids food product purchasers While parents may be the purchaser of kids' food and beverage, kids are of course key influencers over parents' choices. For example, nearly all parents say they at least some of the time buy a new food or beverage that their kids ask for, with 20% indicating they almost always do so. This provides incentive for marketers to continue to target the end user in promotional efforts. Packaged Facts data also identify food categories, such as breakfast cereal, in which kids tend to have greater influence over their parents' purchase behavior.
Key Topics Covered:
Chapter 1 Executive Summary
The Market Scope Of Report Report Methodology Report Summary Market Factors Desired Product Attributes Kids As Influencers Breakfast Foods Lunch Foods Dinner Foods Salty Snacks Sweet Snacks Produce Beverages Chapter 2 Market Factors Key Points Population And Household Composition Trends Static Child Population Challenges Market The Population Age <6 Is Set To Grow At The Fastest Pace The Family Household The Majority Of Households Are Childless Parents Age 35-44 Represent The Largest Share Of Family Households The Kids Food And Beverage Market In The U.S., 9Th Edition Growth Of Multicultural Population Influences Market Income, Consumer Confidence, And Kids Impact Grocery Spending Key Parent Demographic Among Highest Income Earners Consumer Confidence On The Rise = Willingness To Spend Children Influence Weekly Grocery Spend Health And Wellness Trends Child Obesity Trends Health Trends Played Out At Retail And Foodservice Retail Trends Where Families Shop 2017 Chapter 3 Desired Product Attributes Key Points Product Qualities Fresh Is The Word Freshness And Sale/Promotion Influence Parents Dietary Lifestyle Characteristics Healthy Is A Moving Target Children, December 2017 (Percentage Of Respondents) Parents Seek Out All-Natural Products Diet Claims Parents Seeking Out Products With No Artificial Ingredients Chapter 4 Kids As Influencers Key Points Kids As Influencers 55% Of Parent Shoppers Consider Kids Preferences Especially Important Kids Influence On New Product Purchasing Influence Even Higher Over New Food And Beverage Purchases Kids' Requests Have The Most Power In Breakfast Cereal, Salty Snacks, And Produce Chapter 5 Breakfast Foods Key Points Breakfast As The Most Important Meal Of The Day Breakfast Is More Important In Households With Teens Composition, 2017 Cereal Is The Most Widely Used Breakfast Food Among Family Households Pancake/Waffle Mixes Have Strong Penetration Into Family Households Households With Children, 2017 (Number And Percent) Families Significantly Over-Index In Use Of Select Breakfast Products Households With Children: By Number Of Children In Household, 2017 Usage Trends For Selected Kid-Friendly Breakfast Foods Introduction Toaster Pastries Frozen Waffles Frozen Breakfast Entres/Sandwiches Packaged Muffins Chapter 6 Lunch Foods Key Points Lunch As Most Important Meal Of The Day More Important To Larger Family Households Composition, 2017 Household With Children And Lunch Food Products Kids Meal Solutions Prepared Lunch Kits Widely Used By Families Household, 2017 (Number And Percent) Household, 2017 Usage Trends For Selected Kid-Friendly Lunch Foods Introduction Healthier Lunch Food Kits Chapter 7 Dinner Foods Key Points Dinner As The Most Important Meal Of The Day Changing Dynamic Of The Family Dinner Household Composition, 2017 Overall Vs. Households With Or Without Children, 2017 Household Usage Rates For Selected Dinner Food Products Frozen Pizzas Even More Popular In Family Households Families Are Key Consumers For Shelf-Stable Packaged Dinners Mixes Households With Children, 2017 (Number And Percent) Families Significantly Over-Index In Use Of Frozen Hot Snacks Households With Children: By Number Of Children In Household, 2017 Usage Trends For Selected Kid-Friendly Dinner Foods Frozen Hot Snacks Shelf-Stable Packaged Dinners, Mixes And Kits Children In The Household, 2008-2017 (Percent) Frozen Pizza The Kids Food And Beverage Market In The U.S., 9Th Edition Chapter 8 Salty Snacks Key Points Salty Snacks As Household Favorites Introduction With Or Without Children, 2017 Popcorn And Chips Have Strong Reach Among All Households, Particularly Families Households With Children, 2017 (Number And Percent) Families Significantly Over-Index In Use Of Snack And Trail Mixes Households With Children: By Number Of Children In Household, 2017 Usage Trends For Selected Kid-Friendly Salty Snack Categories Snack And Trail Mixes Pretzels Chips Household, 2008-2017 (Percent) Popcorn Products Chapter 9 Sweet Snacks Key Points Treat Appeal Supports Sweet Snacking Nearly Two-Thirds Often Snack Between Meals Home Sweet Snack Home Cookies And Kids Just Go Together Households With Children, 2017 (Number And Percent) Families Significantly Over-Index In Use Of Fruit Snacks Households With Children: By Number Of Children In Household, 2017 Usage Trends For Selected Sweet Snack Categories Cookies Snack Cakes Chapter 10 Produce Key Points Healthy Snacking Rooted In Produce Department Fresh Cut And Single-Serve Households With Or Without Children, 2017 Household Penetration For Produce Products Eat Your Fruits And Veggies Families Skew Higher In Use Of Canned/Jarred Fruit Households With Children: By Number Of Children In Household, 2017 Usage Trends For Selected Vegetable And Fruit Categories Fresh Produce Canned/Jarred Fruit Canned/Jarred Veggies Household, 2008-2017 (Percent) Chapter 11 Beverages Key Points Kid-Friendly Liquids And Powders Juice As Quintessential Kids' Beverage Households With Children, 2017 (Number And Percent) Families Significantly Over-Index In Use Of Powdered Soft Drinks Households With Children: By Number Of Children In Household, 2017 Usage Trends For Selected Kid-Friendly Beverage Categories Powdered Soft Drinks Household, 2008-2017 (Percent) Fruit Juice/Drinks Companies Mentioned
- Angie's
- Buddyfruits
- Capri Sun
- Cheetos
- Crunch Pak
- Digoiorno
- Eggo
- Gogo Squeez
- Green Giant
- Hostess
- Jif
- Juicy Juice Splashers
- Kodiak Cakes
- Kraft
- Lenny & Larry The Complete Cookie
- Little Debbie
- Lunchables
- Mio Vitamins
- Nature's Path
- Nestl
- Oreo
- Plum Organics
- Pop-Tarts
- Rold Gold
- Rxbar Kids
- Soozy's
- Totino's
- Tyson
- Van's
- Welch's
For more information about this report visit https://www.researchandmarkets.com/research/2...d_and?w=12
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