Nice read on the strength of the global cannabis market! $12.6 billion in 2016 with half of the value coming from North America! Also $HIPH has a cutting edge product. $HIPH has the only hydrogen infused CBD drink on the market. And this week announced its in JV negotiations to develop a hydrogen infused THC drink. Hydrogen infusion allows for greater & quicker absorption of THC or CBD into the body.
GlobeNewswire•June 5, 2018
PLAYA VISTA., Calif., June 05, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (HIPH) (“APWC”) announced that it has received in excess of a couple hundred thousand dollars in wholesale pre-orders for its LALPINA Hydrogen CBD product. The Company’s product is a front runner in the space as the only hydrogen infused CBD beverage available on the market. The CBD prototype debuted this past January. Based on overwhelming interest, the Company has started exploratory conversations about forming a JV to create a THC-infused hydrogen beverage to be sold in states where cannabis is legal.
“The Company is quite pleased with the market interest in our LALPINA Hydrogen CBD product. The demand is present across different retail channels and wholesale verticals. As more and more studies are released about CBD, there is greater demand in the marketplace for products. There is a lot more customer education out there as people are learning the difference between CBD Hemp and cannabis. CBD Hemp that has non-detectable THC is legal almost anywhere. The Company has a first to market advantage, and we look forward to capitalizing on our head start.” commented HIPH CEO Ryan Fishoff
The Company has been working with The Brewer Group (www.thebrewergroup.com) and CEO Jack Brewer to help recruit current and retired professional athletes to promote the LALPINA Hydrogen and LALPINA Hydrogen CBD beverages. Studies have shown that there are many potential health benefits from ingesting hydrogen infused products, including short term benefits to enhance workouts and aid in recovery. The Company is also working with Mr. Brewer on initiatives with current and former NFL players with the Company’s LALPINA Hydrogen CBD beverage. Mr. Brewer, a 6-year National Football League veteran and CBD proponent, has the network to assist the Company’s efforts to educate the public about the benefits of hydrogen and hydrogen infused CBD. Mr. Brewer was instrumental in getting LALPINA placed at events and parties at the Super Bowl in Minneapolis earlier this year. The Company and Mr. Brewer see the potential for CBD infused hydrogen to be an all-natural replacement for opioids, which would benefit retired players, whose struggle with opioid addiction has been well documented. And with the removal of CBD from the World Anti-Doping Agency’s list of banned substances, large scale CBD use by current athletes is not very far away.
“Working with Jack (Brewer) and the Brewer Group has been great for the Company. He has opened many doors for the Company, specifically in distribution and exposure. I am excited to work with all the athletes that are in his network to promote and educate the public on the benefits of hydrogen beverages and hydrogen CBD infused beverages. Incorporating retired and active athletes will be a game changer in my opinion, and I'm excited about all the content that Jack’s team will be creating to help us achieve this goal.” added Mr. Fishoff
Based on the demand that the Company has received for it’s hydrogen infused CBD beverage, the Company has had exploratory discussions about developing a THC infused hydrogen infused beverage. Developing a THC infused beverage would allow the Company to enter the exploding cannabis market. According to a research report published by Oristep Consulting, the global cannabis market in 2016 was valued at $12.67 billion and will reach $33.41 billion by 2022. In a report by Benzinga, Viridian Capital President Scott Greiper points out that the cannabis market received $1.23 billion investments in the first five weeks of 2018, up from $178 million during the same period in 2017. Adding distribution of THC infused products would allow the Company to access these investors and join other companies such as General Cannabis Corp (CANN), PotNetwork, Inc (POTN) , InMed Pharmaceuticals Inc. (IMLFF), Namaste Technologies Inc (NXTTF) & Kaya Holdings, Inc. (KAYS) that successfully capitalized on this growing market.
“The THC/Cannabis market has huge potential for us. Every year, more and more states are making this class of product legal. Hydrogen allows for better absorption through higher bioavailability. Utilizing hydrogen to deliver THC could be a create a unique, standalone product in the marketplace. We are in exploratory stages now on how the Company can enter the space. I want a piece of the THC/cannabis space; there is so much opportunity there. I will update our shareholders and the investment community as we have more developments in this area.” concluded Mr. Fishoff.
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