I figured they would tell friends of theirs who ar

I figured they would tell friends of theirs who are salespeople at companies they aren't competing with (as in a different industry). Naturally, if you had a friend working for a competitor, it would not make sense to tip that person off. Well, it may be also the best way it will spread will be when a company's sales all of teh sudden aren't going well, they research what their competitor is doing, and find they are using notifiCRM.