$HIPH - Huge news/pr out this am!! $HIPH closes #
Post# of 144153
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via $HIPH subsidiary GENTS
PLAYA VISTA, Calif., June 07, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (HIPH) (“APWC”) announces that it has acquired the license to operate FashionCoinX (www.fashioncoinx.com), an exchange utilizing blockchain technology that will provide fashion brands the ability to create their own security backed tokens which will provide special discounts, access to exclusive products, and other loyalty rewards to consumers. These tokens can be traded on the exchange, allowing for a real-time indication of a brand’s power.
“After months of work, I am excited to announce that the Company has completed the transaction to acquire the license and operating rights to FashionCoinX. This is a significant deal for the Company. This acquisition is in line with the strategy that I outlined earlier this year, focusing on strategic M&A that increases shareholder value and topline growth. A lot of companies have nefariously used acquisitions in the blockchain or crypto space to the detriment of their companies. We are not Long Island Tea. FashionCoinX gives the Company the ability to work and collaborate with many great fashion brands.” commented Ryan Fishoff, CEO American Premium Water Corporation.
“FashionCoinX will be managed through the Gents subsidiary. I will personally be overseeing the rollout and business development of the exchange. I will be leveraging my experience and relationships in the fashion industry to have major brands join the exchange. Attracting top brands will be critical to the success of this venture and in line with the Company’s focus on “Brand.Luxury.Lifestyle”. We are in discussions with a number of top luxury brands to join the platform and will announce those in the coming weeks and months.” added Mr. Fishoff.
This acquisition was facilitated in an all-stock transaction. FashionCoinX will generate multiple revenue streams for the Company: listing fees from the brands and ownership of a portion of each brands' tokens. In addition, the Company is working on other avenues to monetize the platform on a transactional basis. As part of the transaction the Company has the option to buy the exchange outright at a later date.
“As we further develop the platform, we will reach out to our retail partners -- Saks, Bloomingdale's, and Nordstrom -- to develop a strategy for their participation in the exchange. There is nothing in the marketplace like this that’s targeting the fashion industry and we have a first to market competitive advantage. In this challenging retail environment, this platform is the innovation that department stores are seeking to win back customers through the amplification of the retail experience. Increasing the number of outlets accepting these tokens would expand the avenues for monetization of this asset.” Mr. Fishoff said.
Blockchain technology utilizes that decentralizes transactions from traditional protocols in banking and technology. According to a recent study from the Market Reports Center, the size of the blockchain industry will grow to $60.7 billion by the year 2024. Most recently, Facebook was reported to have created an internal group that is focusing on utilizing blockchain technology. With this acquisition, the Company joins other companies such as Singlepoint Technologies, HIVE Blockchain Technologies, and Global Blockchain Technologies Corp that have successfully monetized this new and emerging sector.
“The possibilities are endless with FashionCoinX. This in my opinion is a transformative acquisition for the Company that further diversifies the Company and establishes its reputation as a preeminent luxury marketing Company. I also want to thank Blaine Riley and his team and International Monetary for their assistance on this transaction. We would not have been able to complete without their help.” concluded Mr. Fishoff.
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For more information on American Premium Water Corporation / HIPH, go to http://www.lalpinahydrogen.com/investor-page.html
Gents
The New York-based Gents is a producer of luxury hats and other fine accessories and apparel. Their line is carried in over 200 retail outlets internationally, including Bloomingdale’s, Nordstrom, and Saks Fifth Avenue.
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