It takes time for people to discover the brand, es
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Posted On: 06/01/2018 7:13:36 AM
It takes time for people to discover the brand, especially before any serious marketing efforts have begun, and then the search engines will "learn" from repeated searches for the brand as well as eventual inclusion of the brand in product category searches as well. Takes time for that to ramp up.
They just started, so expecting millions of sales in he first month or so without a major advertising campaign is just unrealistic. Once it gets rolling, sales will increase at a substantial rate.
I didn't expect to see the explosive rush to buy the product like we did in the spring of 2015 when the leaf cans were first introduced on Amazon. The leaf cans had more of a "novelty" or "niche" attraction because of the obvious symbolism that many identify with.
Once the HEMPd brand gets traction, it'll run right on past the initial product runs like they were standing still.
At some point in the future, once the company's brick and mortar distribution is getting into (or back into) certain demographic regions where the leaf symbolism has strong appeal, I'm sure they'll once again distribute bottles and cans sporting a big ole cannabis leaf to those areas.
It'll probably be a long time yet before major retail giants like Walmart will allow products with big hemp leaf graphics on the packaging. It was them that suggested the "family friendly" graphics after making it clear that they didn't want the hemp leaf on their shelves. Rocky Mountain High Brands will have plenty of fully approved products to market in those chains, including Eagle Spirit spring water which will become way bigger than some realize.
They just started, so expecting millions of sales in he first month or so without a major advertising campaign is just unrealistic. Once it gets rolling, sales will increase at a substantial rate.
I didn't expect to see the explosive rush to buy the product like we did in the spring of 2015 when the leaf cans were first introduced on Amazon. The leaf cans had more of a "novelty" or "niche" attraction because of the obvious symbolism that many identify with.
Once the HEMPd brand gets traction, it'll run right on past the initial product runs like they were standing still.
At some point in the future, once the company's brick and mortar distribution is getting into (or back into) certain demographic regions where the leaf symbolism has strong appeal, I'm sure they'll once again distribute bottles and cans sporting a big ole cannabis leaf to those areas.
It'll probably be a long time yet before major retail giants like Walmart will allow products with big hemp leaf graphics on the packaging. It was them that suggested the "family friendly" graphics after making it clear that they didn't want the hemp leaf on their shelves. Rocky Mountain High Brands will have plenty of fully approved products to market in those chains, including Eagle Spirit spring water which will become way bigger than some realize.
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