BCycle Launches 50th Bike Share Program in Memphis

Memphis, Tennessee, May 23, 2018 (GLOBE NEWSWIRE) -- With an exclusive fleet of BCycle Dash advanced smart bikes, Memphis, Tennessee, becomes BCycle’s 50th bike share program—and its largest smart bike system to date—with 600 bikes and 60 stations. “Launching our 50th program is an important milestone, and we couldn’t be prouder to be doing so with our Dash bikes and ecosystem, which puts the rider at the center of the bike share experience and further integrates bike share with public transit,” said BCycle President Bob Burns. “There’s no better time than now to launch this program, during National Bike Month, and in a great city such as Memphis. We’re thrilled to welcome Memphis to the growing BCycle family and to be able to offer the people who live, work and play here a chance to experience BCycle Dash.” Explore Bike Share launched this morning, May 23, through a community celebration in partnership with the Downtown Memphis Commission. More than 250 volunteers crowdsource docked the bike fleet into their 60 stations for the first time. Unlike other smart bikes, BCycle Dash incorporates elements that firmly establish bike share as a critical component of a community’s transit system offerings. Among its many features, BCycle Dash has the ability to be docked on conventional bike racks, at its own Dash dock and next to a station if there are no available docks. The bike incorporates front and rear integrated lighting, a heads-up display with trip info and 8-speed shifting. Riders can purchase a membership online, at a payment kiosk or through the BCycle app, where they will also be able to access trip history, routes and ride data. Riders can check out bikes directly from the BCycle mobile app, using an Explore Bike Share RFID card or a user ID and PIN directly on the bike’s forward-facing touchscreen. “Explore Bike Share’s mission is to provide an affordable, accessible and approachable transportation option for all Memphians and visitors,” said Trey Moore, executive director of Explore Bike Share. “BCycle’s equipment and technology have allowed us to fulfill that mission equitably and intentionally with flexible station sites and easy-to-use bikes. Our team is excited to offer this state-of-the-art system to residents and tourists.” Explore Bike Share in Memphis is BCycle’s 50th program in the United States. Memphis is the second community to launch a BCycle Dash ecosystem. Jackson, Wyoming, launched its Dash system in April 2018; Tulsa, Oklahoma, and Colorado Springs, Colorado, launch with Dash later this year. Globally, BCycle currently has more than 15,000 bikes on the ground and riders have taken nearly 15 million trips. All BCycle bikes are designed by Waterloo, Wisconsin-based Trek. For more information on BCycle, visit www.bcycle.com and download the BCycle app in the App Store or Google Play Store. For more information on Explore Bike Share, visit www.explorebikeshare.com. About BCycle, LLC Headquartered in Waterloo, Wisconsin, BCycle develops and delivers best-in-class bike share systems worldwide, and is committed to providing an environmentally sustainable transportation alternative for cities. It’s BCycle’s mission to partner with campuses, corporations and municipalities of all sizes to implement and maintain bike share systems that complement and improve existing transportation infrastructure. They do so with a suite of products that make riding the easiest and most enjoyable part of people’s day, and an incredibly impactful part of your public transportation network. For more information, visit www.bcycle.com. About Explore Bike Share Explore Bike Share is a Memphis 501(c)3 with a mission to create and implement a transportation tool to advance the city on multiple fronts—including but not limited to transportation, tourism, health, environment, and culture—through the development and operation of a bike sharing program with access to as many Memphians as possible. Initially launching with a 600-bike system on May 23, 2018, the system will expand to 900 bikes by 2019. For more information, visit www.explorebikeshare.com.

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• BCycle President Bob Burns_ExploreBikeShareLaunch_reduced size
• Group photo_ExploreBikeShareLaunch_reduced size

Marina Marich BCycle 8478682049 mmarich@bcycle.com