PALM BEACH, Fla., May 22, 2018 (GLOBE NEWSWIRE) -- Ideabar’s national headquarters is growing in Palm Beach County with investments in staff and an expanded ground-floor office along the popular Dixie Corridor in West Palm Beach.
Ideabar, a boutique creative, marketing and media agency owned by Cox Media Group, offers a full suite of marketing services and advanced media solutions to a growing client roster from its Palm Beach County base and satellite offices in Atlanta, Miami, Orlando and Dayton.
Ideabar began as a marketing consultancy of The Palm Beach Post in 2013 and was formally established as an independent business unit of Cox Media Group in 2017. While Cox sold The Palm Beach Post newspaper on May 1, 2018, the company retained Ideabar.
“Ideabar started by really listening during conversations with hundreds of Palm Beach County businesses,” said West Palm Beach resident Amy Royster, Managing Director of Agency Strategy for Cox Media Group and founder of Ideabar. “We believe every organization has a powerful story to tell, one that impacts the bottom line, so we created a modern marketing and media agency with Cox’s backing to help clients really own their story.”
Ideabar is a member of the 4As (American Association of Advertising Agencies) and offers a media-agnostic perspective focused on business results. The agency’s services include research, branding, creative, media planning, web development and digital media solutions from a growing team of data-driven, digital natives who are fluent in all media.
“Media selection matters a lot, but the story, the idea, the way you express your unique value, that’s what drives successful campaigns in any media,” Royster said. “Ideabar tells powerful, creative brand stories and selects the most appropriate media channel so every marketing dollar works hard to deliver results.”
The agency is growing in the areas of brand work, custom web development and digital media. Ideabar digital media clients benefit from Cox Media Group Digital’s expertise, which includes $130 million annually in managed digital campaigns and a second overall in Highest Customer Satisfaction rating among Google AdWords Premier SMB Partners.
“Ideabar is a unique and exciting venture for Cox Media Group – one that underpins the entrepreneurial roots of our company,” said Kim Guthrie, president, Cox Media Group. “The Ideabar team really understands media and this agency model gives us the opportunity to build on CMG’s core strengths and provide full-service media, creative and marketing solutions to our clients.”
Ideabar’s Palm Beach County clients include Palm Beach State College, whose digital creative campaign recently won a regional Addy and is advancing to the national competition of the American Advertising Awards competition; and Royal Poinciana Plaza, whose website by Ideabar also won a regional Addy and is advancing to nationals. Other Ideabar clients include Atlanta Ballet, Adventist University of Health Sciences in Orlando, Metropica in Miami and KAR Properties of NYC.
Ideabar’s recently expanded Palm Beach County headquarters is located on the ground floor of 2751 South Dixie Highway, West Palm Beach. See the agency’s work online at ideabar.agency and contact 561-820-4280.
About Cox Media Group Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, two daily newspapers and more than 80 digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms, including more than 31 million TV viewers, more than 2 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com .
