To me it is very clear in recent weeks a lot of things are being set up that will pay off big in the future. Rory is pursuing getting several product lines established, starting a path to uplisting, getting partnerships with Oracle and Marketo, etc. Who knows what else he's working on that hasn't been announced? It is easy to see that a lot is being done that will payoff big in the future. Indeed, the pipeline seems really big, and more things are getting added to it all the time. Right now the current price is providing buying opportunities for those who can see the long term outlook.
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