First and Only Sports Bar Made Specifically for Ki

SANTA CLARA, Calif., May 21, 2018 (GLOBE NEWSWIRE) -- The first and only sports bar made specifically for kids, called HEROFUEL , was introduced today nationwide. Specifically designed to meet the unique nutritional needs of kids who play sports, HEROFUEL kids sports bars are made with the Young Athlete Formula: simple ingredients that parents recognize and trust; 10g of protein to fuel growing muscles; and two delicious flavors that picky eaters love. HEROFUEL kids sports bars have 7-8g of fiber; 6-8g of natural sugar; and healthy fats derived from coconut and/or almonds.

“We want to inspire kids to dream big and fuel them every step of the way,” said HEROFUEL co-founder Reid Pearson. “With more than 45 million kids playing youth sports in the US, this is a huge opportunity to finally bring a nutritious option to parents, coaches, and concession stands nationwide.” 

“Playing youth sports and practicing good nutritional habits should go hand-in-hand,” said HEROFUEL co-founder Kassidy Pearson. “ HEROFUEL gives parents a healthy option they can feel good about giving their kids after school, on the way to practice, or before the big game. HEROFUEL sports bars are good for kids regardless of what sport, activity, or level they are competing at. As Nike co-founder Bill Bowerman said, ‘If you have a body, you are an athlete’.”

"It’s refreshing to see a bar made specifically for active kids,” said Kyla Channell, HEROFUEL Nutritional Advisor and Founder of Nutritional Revolution. “Until now, parents have had to choose between adult bars which often have too much protein and/or sugar, and typical ‘kids’ bars with little nutritional value. With straightforward ingredients and adequate protein for growing kids, HEROFUEL should be every parent’s choice to fuel their athlete on the go."

HEROFUEL was founded by Reid and Kassidy Pearson, a husband and wife team who were avid young athletes and now triathletes. Understanding the importance of nutrition on performance, the Pearsons were surprised at the lack of nutritious, convenient snack options for kids playing youth sports.

HEROFUEL kids sports bars are available at www.shopherofuel.com , or on Amazon . 12-packs are available in two delicious flavors -- Chocolate Chip Brownie and Cookies N’ Cream -- for $29.99 with free shipping.

Media contact:

Stacey Doss, APR stacey@shopherofuel.com 949-285-2362

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...a8ef9fc2a6