Brick Brewing Announces Brand Licensing Agreement

KITCHENER, ON, May 17, 2018 (GLOBE NEWSWIRE) --

Highlights:

• Chudleigh’s Orchard Cider is made in the farmhouse style. It’s a real cider, the way cider was meant to be. Real juice from 100% Canadian apples. All goodness, no gimmicks. 
• Chudleigh’s Orchard Cider is a licensing agreement for the Canadian rights to the Chudleigh’s cider brand. The agreement is for an initial ten-year term, with provision for further extensions, bringing together the best of two great Southwestern Ontario companies.
• Since 1967, Chudleigh’s Apple Farm in Milton, Ontario has been giving people a taste of the country life; a taste people can now enjoy in this farm fresh orchard cider.

Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), Ontario’s largest Canadian-owned brewery, today announced the introduction of Chudleigh’s Orchard Cider.

“We are so thrilled to be working in partnership with our neighbours at Chudleigh’s” said George Croft, President and CEO, Waterloo Brewing. “Most everyone who lives in Southern Ontario either knows or has visited the incredible Chudleigh’s family farm in Milton, Ontario - which is just a stone’s throw from our brewery in Kitchener-Waterloo. The feeling you get from that farm is what we wanted to be true to in this Orchard Cider. Something real. Goodness you can taste. A cider that brings friends and family together. This partnership fits perfectly with our strategic direction, allowing us to further utilize our leading-edge manufacturing capability and available capacity, while building our branded volume business.”

“We couldn’t be happier to lend our name to this great product idea,” said Joel Chudleigh. “Chudleigh’s Farm has always been a place where people can get together and put life on pause for a little while. Chudleigh’s Orchard Cider lets the grownups in the family bring that feeling home, complete with the fresh taste of Canadian apples.” Celebrating its 50 ^th  year as a summer and fall destination for families throughout the GTA and Southwestern Ontario, Chudleigh’s Farm inspired Waterloo Brewing with its blend of wholesome farm life and quirky good humour, and the results earned the Chudleigh’s stamp of approval. “It’s the best cider around,” said Tom Chudleigh, “and we know a thing or two about apples”. “There are already plenty of ciders available in Ontario, but there is nothing quite like this finely crafted Chudleigh’s Orchard Cider,” continued Croft. “We start and finish with the juice from 100% Canadian apples, plain and simple. It has a hint of apple sweetness and it’s unfiltered to give it that taste of the country life. Hopefully, people enjoy drinking it as much as we did making it.”

Chudleigh’s Orchard cider is available at selected LCBO and grocery stores throughout Ontario.

About Brick Brewing Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com .

Forward-Looking Statements All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Attachment

• Chudleigh's Orchard Cider

For further information: George Croft President and CEO (519) 498-9908 georgec@waterloobrewing.com