Texting, driving — a deadly mix by MYRON LEVIN posted

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Texting, driving — a deadly mix
by MYRON LEVIN posted 09.05.2017

Zero traction

The main barrier has been an inability to engage the big gatekeepers with their vast market reach–the makers of operating systems, manufacturers of handsets and wireless service providers. The big companies have been reluctant to embrace anti-distraction technology, observers say, because they do not see it as a moneymaker and fear a loss of customers if they limit functions of drivers’ phones.

Among the casualties was Aegis Mobility, a developer of text-blocking software that launched in 2007 but went out of business last year. “ We got zero traction” because ”it was too difficult, too expensive and it had no return” for the major players, said Aegis founder Steve Williams. Timothy Smith, former Aegis chairman and lead investor, said the company burned through $17 million before giving up. “The market as we envisioned it…just never took off, ” he said.

“It’s a painful subject because I had so much of my net worth and my emotion and my time in it,” Smith said. ”This was something I thought could be part of a legacy” and ”make people safer.”

http://capitolweekly.net/texting-driving-deadly-mix/

I truly hope Steve Berman's vision and rolodex of network differ's from the prior CEO's. We need the name change NOW.

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