Courtesy of LinkedIn Cheryl Kramp Direct

Courtesy of LinkedIn

Cheryl Kramp
Director of Marketing
Company Name EVIO Labs
Dates Employed Apr 2018 – Present Employment Duration 2 mos
Location Costa Mesa, CA

Responsible for overall communications strategy, development and delivery of corporate and marketing communications, thought leadership and public relations activities relative to the strategic direction and positioning of the market, company, and products.

Develop engaging marketing programs reaching the target audience and inspire an increase in sales revenue. Capturing the voice of the brand writing compelling and effective lead generation content to drive conversions and inbound traffic to the website.

• Oversee the implementation of marketing & branding strategy – including campaigns, events, digital marketing, and PR
• Develop and implement integrated B2B communication
• Working closely with the Sales team; enabling them to meet their commercial objectives by providing the appropriate tools, materials and presentations
• Manage social media presence and direct programs to improve social media reputation and recognition
• Undertake continuous analysis of competitive environment and consumer trends
• Manage and collaborate with creative agency to produce entertaining, effective, accurate and relevant copy for brochures, sales materials and products
• Oversee all content creation, including written, graphic, photographic, audio, video, and multimedia, distributed through all channels, including web, email, print, social media, digital, etc.
• Manage PR agency and taking lead on media interactions that help promote and/or impact the organization and the industry
• Prioritize media opportunities, preparing talking points, media statements, speeches, presentations and other supporting material as needed for the leadership team
• Identify challenges and emerging issues faced by the organization and the industry