FUSZ PRESS RELEASE on CRYPTO/BLOCKCHAIN
Post# of 32635
2018-05-07 13:11:00.355 GMT
NFUSZ INC ("FUSZ-0"
- To Await Regulatory Guidance Before Proceeding With
- Blockchain-Based Digital Advertising Plans
nFusz, Inc., the Hollywood-based digital technology company, announces
that it will not pursue its blockchain-based digital advertising strategy
until the U. S. Securities and Exchange Commission and other regulatory
agencies provide bright-line rules and regulations around the use of crypto
and token currencies utilized in blockchain implementations.
In January of this year, nFusz CEO, Rory J. Cutaia, announced plans to
investigate the viability of utilizing blockchain technology and
crypto-currency to compensate viewers of nFusz' clients' interactive video
ads, and then allow the viewers to utilize that currency toward the
purchase of the products and services featured in the interactive video
ads.
"Earlier this year I announced plans to investigate the implementation
of a blockchain-based strategy to create an entirely new ecosystem for the
distribution of advertising revenue utilizing some of the latest
innovations in blockchain technology and crypto-currency," states Mr.
Cutaia. "I stated that I would report back at the end of Q-1 2018 to
confirm our intentions. After a thorough investigation of the current
regulatory landscape, it is my conclusion that listed companies need to
wait until the SEC completes their ongoing review of this new area and
provides a clear set of rules upon which we can rely," continues Mr.
Cutaia. "Our company is keenly focused on value creation for our
shareholders, and we are fortunate enough to be engaged in a number of
value creation initiatives that are quantifiable within the current,
defined regulatory environment, and that's where we intend to remain,"
continues Mr. Cutaia.
About nFusz, Inc.
nFusz, Inc. (FUSZ) is a Hollywood-based digital tech company. Our
proprietary next-generation interactive video technology is the core of our
cloud-based, Software-as-a-Service (SaaS) products. Our flagship product,
notifiCRM, is a subscription-based Customer Relationship Management (CRM),
sales/lead generation, and social engagement platform compatible with all
mobile and desktop devices. Leveraging the power of our interactive video
technology, notifiCRM does the selling for you, effectively eliminating
sales skill from the sales process. Customers report up to a 600% increase
in conversion rates. Our platform can accommodate any size campaign or
sales organization, and it's enterprise-class scalable to meet the needs of
today's global organizations. For more information on nFusz, Inc., visit
www.nFusz.com.
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