$FUSZ News Out ---> nFusz Joins Marketo’s Launch
Post# of 4481
HOLLYWOOD, Calif. and SAN FRANCISCO, May 01, 2018 (GLOBE NEWSWIRE) -- nFusz, Inc. (FUSZ), the Hollywood-based digital technology company, announced today at the Marketo Marketing Nation Summit, that it has joined the Marketo LaunchPoint Accelerate Partner Ecosystem, the industry’s first MarTech partner accelerator, and completed the integration of notifiCRM, its interactive video marketing technology, into the Marketo Engagement Platform. notifiCRM’s seamless integration with Marketo is designed to enhance marketing content and dramatically improve conversion rates for Marketo customers through interactive video messaging that does the selling for you.
notifiCRM’s direct integration with the Marketo Engagement Platform allows marketers to enjoy higher conversion rates by leveraging the power of nFusz’ interactive video technology. With notifiCRM, marketers can insert clickable calls-to-action in their existing sales and marketing videos and access real-time video analytics including pixel tracking. The available in-video interactive features include click-to-buy, click-to-call, click to schedule a meeting, and many more — all of which allow customers and prospects to interact with, and respond to, the sales and marketing content while the video is still playing, without leaving the video, and while customer and prospect interest levels are piqued. The videos are viewable on any device without the need to download any additional software or player. The collaboration provides Marketo customers with detailed video messaging data analytics that are fully synchronized across the nFusz and Marketo platforms, providing Marketo customers with powerful automated sales and marketing tools. Marketo sales representatives will offer the integrated notifiCRM product to current and future Marketo customers.
"We are thrilled to welcome nFusz as a member of the Marketo LaunchPoint Accelerate Ecosystem," states Shai Alfandray, Marketo’s Vice President, Global Head of ISVs, LaunchPoint Ecosystem. "Video has become an essential tool for all marketers and nFusz’s next-generation interactive video platform is the tool all forward-thinking marketers need in order to stay ahead of this burgeoning trend,” continues Mr. Alfandray.
"We’re very excited that our interactive video sales technology is now part of the Marketo Engagement Platform, the pre-eminent marketing solution for marketing professionals all over the world," states Rory J. Cutaia, CEO of nFusz. “This partnership gives marketing professionals access, through their familiar Marketo interface, to the power of our interactive video sales and marketing tool to create more effective customer engagement and drive conversion rates to new levels,” continues Mr. Cutaia.
About Marketo
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
About nFusz, Inc.
nFusz, Inc. (FUSZ) is a Hollywood-based digital tech company. Our proprietary next-generation interactive video technology is the core of our cloud-based, Software-as-a-Service (SaaS) products. Our flagship product, notifiCRM, is a subscription-based Customer Relationship Management (CRM), sales/lead generation, and social engagement platform compatible with all mobile and desktop devices. Leveraging the power of our interactive video technology, notifiCRM does the selling for you, effectively eliminating all friction from the sales process.
Customers report up to a 600% increase in conversion rates. Our platform can accommodate any size campaign or sales organization, and it is enterprise-class scalable to meet the needs of today’s global organizations. For more information on nFusz, Inc., visit www.nFusz.com.
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