That's NOT how Monster Beverages became a "blue ch
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Posted On: 04/26/2018 8:33:15 AM
That's NOT how Monster Beverages became a "blue chipper" as you put it. Monster was the creation of Hansen's Natural which grew generically from 1988 and only began to see strong growth in share price around 2002 when they introduced Monster Energy.
They experienced strong growth due to the rapidly growing popularity of energy drinks, in large part due to their very aggressive marketing of them, targeting mainly the young and active group. Ten years later, in Jan 2012, shareholders agreed to change the name of the company to Monster Beverages.
In August of 2005, about 3 years after introducing Monster Energy, they did their first of several to come forward splits, a 2 for 1 split, doubling your share count while cutting the share price in half to both increase liquidity and keep the share price in a more favorable price range for the average investor. Just one year later, they did a 4 for 1 forward split. Between 2012, when they changed the name of the company to Monster Beverages, and 2016, they did 3 more forward splits of the stock. HUGE growth.
The market for energy drinks was white hot and they were in at the right time for huge growth. You seeing a similarity here? The new trend which is just heating up is HEALTHY foods, beverages and nutraceuticals, and of particular interest is Cannabidiol or CBD consumption.
Rocky Mountain High Brands is entering this market at a beautiful time, just as Hansen's Natural entered the energy drink market in 2002. The group at the helm of this company is well aware of the potential to achieve similar success and they know how to make it happen.
They ARE NOT going to try to "copy" the success of Monster per the sale of energy drinks, although they will market them where there's strong demand, but they intend to focus primarily where the strongest growth trend is projected, and that's in the healthy segment of the food/beverage/nutraceuticals industries.
It's highly unlikely that you'll see them sell the company in it's infancy for peanuts when they know they can grow it into a giant.
$$ RMHB $$
They experienced strong growth due to the rapidly growing popularity of energy drinks, in large part due to their very aggressive marketing of them, targeting mainly the young and active group. Ten years later, in Jan 2012, shareholders agreed to change the name of the company to Monster Beverages.
In August of 2005, about 3 years after introducing Monster Energy, they did their first of several to come forward splits, a 2 for 1 split, doubling your share count while cutting the share price in half to both increase liquidity and keep the share price in a more favorable price range for the average investor. Just one year later, they did a 4 for 1 forward split. Between 2012, when they changed the name of the company to Monster Beverages, and 2016, they did 3 more forward splits of the stock. HUGE growth.
The market for energy drinks was white hot and they were in at the right time for huge growth. You seeing a similarity here? The new trend which is just heating up is HEALTHY foods, beverages and nutraceuticals, and of particular interest is Cannabidiol or CBD consumption.
Rocky Mountain High Brands is entering this market at a beautiful time, just as Hansen's Natural entered the energy drink market in 2002. The group at the helm of this company is well aware of the potential to achieve similar success and they know how to make it happen.
They ARE NOT going to try to "copy" the success of Monster per the sale of energy drinks, although they will market them where there's strong demand, but they intend to focus primarily where the strongest growth trend is projected, and that's in the healthy segment of the food/beverage/nutraceuticals industries.
It's highly unlikely that you'll see them sell the company in it's infancy for peanuts when they know they can grow it into a giant.
$$ RMHB $$
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