Samsung to launch 'QD-OLED' Investing in 'QD-OLED

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Samsung to launch 'QD-OLED'
Investing in 'QD-OLED' at the end of the year ... Full-scale mass production Expected to be around 2020 '
Premium TV market'

Samsung Electronics is expected to invest in the launch of Quantum dot-emitting diode (QD-OLED) TV in the second half of this year.

According to the related industry and securities companies on the 19th, Samsung Electronics will begin full-scale development of next-generation QD-OLED display for TVs, and start full-fledged investment from the end of the year.

An official from the securities industry said, "Samsung Display is likely to convert its 8th-generation Liquid Crystal Display (LCD) line into a QD-OLED plant in Chungcheongnam-do." We will invest pilot equipment in 2H11 and invest mass- If we proceed, we will be able to commercialize it in 2021. "

The QD-OLED is a self-luminous (self-luminous) display with a blue OLED particle as the light source and a color filter with green and red quantum dot particles on it. Currently, Samsung Electronics is developing next-generation TV displays such as QD-OLED (Quantum Dot Light-Emitting Diode (QLED)) and QD-Micro LED by separating the organization from Suwon Head Office.

Initially, Samsung Electronics decided to flexibly decide the timing of next-generation TV commercialization based on self-luminous display, considering market conditions. However, recently LG Display (LGE, LG Display) and Chinese display makers are aggressively expanding the OLED market, so it is said that they have commercialized QD-OLED, QLED and QD-micro LED, which are likely to mass-produce.

A senior official of Samsung Electronics said, "Samsung has a growing sense of crisis that it will face a serious situation in the large display and TV market if the Chinese company CSOT plans to enter the OLED TV market through its 11th generation super large- "We will try to compete with Samsung's self-luminous technology, which has differentiated technology and value from competitors around 2020."

In fact, Samsung Electronics has recently been able to identify the causes of life degradation of blue light emitting materials, which have been pointed out as limitations in the development of self-emitting QLEDs, through the research team of the Institute of Advanced Technology and the research team of Professor Youngmin Min of Chemical New Materials Engineering Department, Ewha Womans University. It is spurring research and development to secure technology.

Samsung Electronics officials said, "Samsung Electronics focuses on what products can provide value that consumers can recognize as a premium TV." There is no reliability problem with burning, Samsung Electronics' basic policy is to offer a TV that can deliver superior color performance and value beyond what it sees, and it is not possible with OLED TVs of the existing WOLED type. "

WOLED is a technology applied by OLED TVs produced by LG Jin, which is a method of emitting RGB color pixels, which are the three primary colors of light, and arranging RGB color filters on a white (W) backlight.

Meanwhile, Samsung Electronics announced that it will launch Q-LED (QLED), which is a very large liquid crystal display (LCD) TV with more than 75 inches, and ultra-high-power micro light emitting diode (LED) I plan to use strategies.

In the premium TV market of more than US $ 2,500 last year, OLED TV's slump in the QLED TV market has led to sluggish sales, but we are now seeing improved profitability by raising sales of 75-inch products, Innovation "brand image.

According to the actual market researcher IHS Markets, Samsung Electronics ranked fifth in the premium TV market (18.5%) with more than $ 2,500 (US $ 2.67 million) due to Sony and LG Electronics' On the other hand, Sony (36.9%) and LG Electronics (33.0%) achieved the first and second place in the market, respectively.

"This year Samsung Electronics aims to occupy about half of the market share of QLED TV in 2018 (over $ 2,500 premium TV market) with over 75 inches of product line, It is true that TV is lacking compared to OLED TV, but it will not be supported this year. "

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