PR Newswire

NEW YORK, May 30, 2012

NEW YORK , May 30, 2012 /PRNewswire/ -- Azteca Spirit Sales Corp. ("Azteca"), a privately held company, engaged in the marketing, distribution and sale of spirits and alcoholic beverages, has agreed to sell a majority interest, in itself, to Beneficial Holdings, Inc. (PINKSHEETS: BFHJ). The transaction is subject to execution of final documents and approval by the board of directors of both BFHJ and Azteca.

Azteca has a binding agreement, with the manufacturer, to be the sole United States distributor of Tepoz® tequila products. Azteca will also be taking on a number of other lines in the future. It is in the midst of finalizing agreements with a number of parties to market and distribute its product within the Northeast, Midwest, and Southeast.  Such will include retailers, event promoters and various parties within several key markets with upscale demographics.

BFHJ will issue 100,000,000 shares of its common stock to the owners of Azteca in a transaction valued at $3 million . In addition, BFHJ will cover all costs of marketing including a redesign of the bottle and packaging that will reflect the essence of the product, where it comes from, and its being a premium product.  BFHJ will also absorb the cost of the website and also incorporate it within the one being built and that is almost finished for BFHJ. 

Ms. Nadia Serrano , a spokesperson for BFHJ agrees that "an alliance between Azteca and Beneficial will be advantageous to both companies.  BFHJ's backing and wherewithal will further advance the goal of Tepoz® being positioned as a premium brand with a loyal market of upscale patrons in the United States ."

Charles Herman , a spokesperson for Azteca feels that "BFHJ's access to Azteca's products will provide it with a supply of beverages for the casino/gaming interests for which it is in the midst of finalizing agreements.  Such would also be to the benefit of Azteca and other lines of spirits that it would like to bring to the U.S. market.  Azteca is interested in the benefit of what will be access to the customers and outlets of BFHJ's gaming and casino investments."

Mr. Herman feels that the shareholders of Azteca will further benefit in that "We believe that Beneficial Holdings, Inc. is being positioned to realize strong growth in the near future and for the long term.  The shares of Beneficial Holdings Inc. are undervalued.  We think that the stock is trading at a very low level, since it is prior to assets being placed within BFHJ's divisions.  Azteca looks forward to an increase in value that will occur due to the future addition of gaming and other assets to various divisions of Beneficial Holdings, Inc. Azteca may have sold a majority interest and Tepoz may be a great product.  However, Azteca will still be involved and Azteca now has a stake in a company that will provide increased significant increase in share value in the future that will probably exceed the value per share that the $3 million represents."

Tepoz consists of a line with four different types of tequila.  The lineup will include: Tepoz® Silver, Tepoz® Reposado, Tepoz® Anejo and Tepoz® Extra Anejo.  The product is composed of 100% agave and finished with a triple distilled process. Such product provides an alternative for those seeking a premium but well priced tequila that will appeal to the more discriminating of palates to the US market.

For more information on Tepoz® tequila products see www.tepoztequila.com .

For information regarding this transaction, please contact Azteca Spirit Sales Corp. at 347-304-1476 or

Beneficial Holdings Inc. at646-543-0677 Telephone

AZTECA will join BFHJ's corporate website which is currently under construction and will be available shortly.