From the latest news KELOWNA, BRITSH COLUMBIA, Ja

From the latest news

KELOWNA, BRITSH COLUMBIA, Jan 16, 2013 (MARKETWIRE via COMTEX) -- ReliaBrand Inc. (OTCBB: RLIA) announced today the introduction of unique accessories it has developed that transform their new Adiri(R) NxGen(R) Nurser into both a Sippy Cup and into a specially designed toddler's Sport bottle. "These innovations help transform the Adiri(R) NxGen(R) from a single-use infant Nurser to a series of useful transitional products caregivers can utilize throughout the first years of their child's development," ReliaBrand CEO Antal Markus stated.

The three major transactional stages most infants typically undergo are transitioning from the breast to a baby bottle or nurser followed by a transition from the baby bottle to a spill resistant Sippy cup and finally from the Sippy to a drinking cup or Sport Bottle. Each transition is based on the infant's changing needs and development. Manufacturers have typically created specialized products to help caregivers provide purpose designed products to match the transitional needs of their infants and toddlers. However each transitional stage can offer a new challenge for caregivers if their child resists the introduction of the "new" in favor of the "previous" feeding or hydration method. Each stage also typically involves the purchase of an entirely new product.

The Adiri(R) NxGen(R) Nurser offers caregivers a range of interchangeable nurser nipples in varying flow rates designed for all the increasing flow rate needs of their developing infants. Today ReliaBrand(R) introduced a new transitional Sippy cap and a new transitional Sport cap both of which fit the existing Adiri(R) NxGen(R) bottle. This offers caregivers the opportunity to meet the transitional needs of their developing infants and toddlers without having to introduce new bottles they may reject in favor of their familiar bottle while saving on new bottle purchases.