The "re-branding" was intended for the original line up of Rocky Mountain High beverages, as well as obviously adding a NEW brand, the HEMPd brand. They said they would be working on enhanced as well as new flavors for the original Rocky Mountain High, and that their emphasis would be on healthy (hemp/CBD infused) as opposed to energy boosting,
although the Mexican distribution I believe includes energy versions per their request. There's a ton of evidence out there that points to good nutrition and a decent amount of deep sleep as being the absolute best way to increase your energy levels. Some people ingest ridiculous amounts of caffeine and sugar on a daily basis which interferes with quality sleep and has other negative effects on your health. The re-branded Rocky Mountain High will be the result of the new management team thinking for themselves, bravely leaning in the healthy direction instead of trying to duplicate the success of Red Bull and Monster which was to have your pulse at 120 beats per minute after sitting in a recliner with your feet up for 20 minutes! lol Hey, sometimes you have no choice but to shock your ass awake, but these guys want to target the every day healthy consumption vs. turbo boosting yourself to an early coronary disaster.
$$RMHB$$