I'm thinking this may have to do with ICBC, the la
Post# of 40989
The following interview/discussion on 3/24/18 with Mark Milner of ICBC, tells me ICBC may be educating folks and publicizing now in advance of selling 'cTheRoad' or the BSafeMobile app :
https://www.youtube.com/watch?v=u2hkyKEcqls
Near end at around 20:21:
Quote:
"... We're looking for, is there something we could do to help people, give them a tool that they could use to help them help themselves because it's not an easy thing to do, to leave your phone alone....and we understand that but the benefits are enormous"
ICBC is the same company Steve Berman first brought up in late November on his Twitter page.