A recent CGM article was shared on this board and
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Currently, CGM does not mean the demise of the test strip. Traditional Type 2 Diabetes, uses a finger stick (yes, and test strip) anywhere from a recommended 4-6/day; therefore, the diabetic manages his blood sugar based on 4-6 data points. A CGM still uses test strips but allows up to 288 (some even suggest every 5 minutes) real-time readings that better help manage sugar levels and thus A1C.
CGM and real-time reporting are a benefit to the diabetic. Berman's bio states he has an IT background and I hope his strategy is looking beyond traditional "dumb" meters and towards this emerging and evolving technology.
"Innovative and creative marketers eye the conventional wisdom with healthy skepticism. They look for opportunities that the pack does not see. Majority opinion, or a strong consensus, is not infallible by any means, and statistics are subject to various interpretations. Suppose these individuals had listened to what many "experts" said: Christopher Columbus—"the world is flat"; Wright Brothers— "if man were meant to fly, he would have been born with wings"; and Ronald Reagan—"too old to run for president—he can't win."
"Six Timeless Marketing Blunders" by William L. Shanklin