I think you'll be surprised at how well this "marketing tool" does. There are many including myself that simply don't agree with your assessment that consumers won't benefit much from it. The fact is, CBD is like vitamin C on steroids because of the Cannabinoid receptors in our cells. The idea is that a regular supplemental-level ingestion of an affordable amount of CBD infused into products that are healthy on their own (like pure high alkaline water) will be very good for us in many ways, benefitting every cell in our bodies, and even strengthening our immune systems. As long as the price isn't out of reach for the majority of consumers, it'll sell like ice water in Death Valley.
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