Why I Love nFusz and You May Too... Management
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Posted On: 03/23/2018 11:22:07 AM
Why I Love nFusz and You May Too...
Management Team:
Credibility and track record of the management team. A lot of people based their investment not only on the products and potential of a company, but also the management team. Do they have the intelligence, drive, passion, commitment, character and track records to take it all the way.
For credibility listen to the radio program of why other CEOs are asking him for advice:
https://www.youtube.com/watch?v=6KypJp_8x_g
For track record:
nFusz CEO Rory Cutaia Tells How He Made People Millionaires, and Will Do It Again, on iHeart Radio
https://www.otcmarkets.com/stock/FUSZ/news?id=176888
Rory has done this before with the company Telx he founded in 2000, to disrupt the telecommunications industry. He sold it a mere 6 years later in 2006 for $216,000,000 making investors 18x their original investment. It resold again in 2015 in partnership with Berkshire Partners for $1.9 BILLION! https://www.thestreet.com/story/13217986/1/ab...ealty.html
Transparency:
The CEO of nFusz is the most transparent CEO you'll ever see. He gives weekly updates, if not more, on the company and the progress they are making. You can listen weekly to his interviews on on IHeart’s Talk Radio 1190 AM Dallas/Fort Worth, every Wednesday at 12PM PT/3PM ET
Previous guest appearances can be listened to here: Rory Cutaia of nFusz on CEO Money
The nFusz CEO also does frequent video updates with the latest news while showcasing nFusz technology: Latest Shareholder Update
Growth Potential:
The pricing of the product starts out at $10/mo. per user which is quite affordable for anyone including personal, small business and enterprise. Their sales strategy is targeted at adoption of their products by millions of users. It's not hard to do the math to see how this can quickly grow into a massive revenue stream. The company has recently taken steps down the path of uplisting with a target goal of getting it done this year (2018).
Portfolio:
The company doesn't just have one great product, but their notifi suite has a full line of interactive video tools that actually help people sell. Their flagship product, NotifiCRM has captured the attention of even other CRM companies with the recent 8-K filings (PR to come) of a partnership with both Oracle and Marketo who are the top Sales Lead Management companies in the industry. Two more products that customers will be excited about is NotifiID and NotfiAir in addition to the pipeline of notifiLINKS, notifiWEB, notifiADS, notifiTV, and NotifiLIVE.
SaaS Solution:
No vendor lockin, no 6 months in legal-land working on a contract, no 6 months implementation plan. Users can signup online and drive immediate value. This is a Win-Win for the custmoer as well as the company as they can recognized revenue right away.
Simple:
Simple to create. Simple to view. Simple to share. "Easy of use" is a winner every time when it comes to software. Especially CRM that the number one complaint is it's too difficult, takes too much time and doesn't add value for the salesperson. Walkouts are not new, but it sure used to be a lot harder to
do them until now.
Engaging:
We all have seen a lot of videos. The good, the bad and the ugly. Unless it's a video that is more of a TV commercial it's hard to capture someone's attention. If it was easy, companies wouldn't spend billions of dollars on brand engagement. You are more likely to engage someone who is almost fully standing in front of you with nothing distracting vs. a traditional video. I almost think of most videos as 2D and
this has a 3D feel to it.
Interactivity:
No more click the link at the bottom of this web page when the video is done messages. You are interacting with your potential customers at any point in the video. Compare the bounce rates of a customer using a nFusz video vs. not and I bet they are a lot lower. You have the CTA buttons right in the video.
Cross Industry:
Some products are geared towards certain segments of the market. The first thing a lot of people say when they see this product is: "Oh, it would be great using this _______. Fill in the blank as so many industries and applications have been suggested.
Cross Platform:
Works on your PC, laptop, mobile device, iPhone, etc. None if this, sorry it only works in IE version #.#.# but we are going to port it to your device this Summer so it should work for you're company then.
Mass Appeal:
The companies sales strategy is brilliant in my opinion. Rather than go after sales with one company at a time, they are going after million of users at a time. The potential to grow and grow quickly is exponential rather than linear
Sells Itself:
The product doesn't need a sales person to have a one hour meeting with a client to show them the product. Send the link and people get it right away.
Sets a New Standard:
If I'm watching a video, I'd much prefer to see the full view of someone. Read their body language, expression, how they carry themselves, etc. especially if I'm listening to a sales pitch. Will this become the new normal, I hope so and everyone that sees it loves it.
Scalability:
nFusz made an important change last fall and that was to leverage youtube for video storage. Not only does that remove a lot of cost for the company and increases margins it allows them to scale more rapidly.
Cost of Entry:
It's $10/mo. Look at what the average Salesforce deal is or some of these other behemoth systems. nFusz could have priced it a lot higher, but are going with the volume, mass adoption approach.
Flexibility:
Take a look at what they are doing for uBid. That is quite an extension of the platform in a unique way.
ROI:
If I'm a big corp looking to buy a product, I'm always thinking about the bottomline. Is this product going to increase sales or cut cost are the two questions I'm most interested in.
Well both. You are going to engage your customers better which will have higher sales closure rates with lower acquisition cost. Does your salesforce need to get on the plane every time someone is interested in your product? Do you even need the same size sells force if your videos are doing some of the selling for you. This can drive more leads that end in deals.
Pudding:
The proof is in the pudding as they say. Rory just said the retention rates are 98%. That is remarkable considering they are going after millions of customers and you would think some would just try it for just a month with not much to lose. Must be working and adding value.
Management Team:
Credibility and track record of the management team. A lot of people based their investment not only on the products and potential of a company, but also the management team. Do they have the intelligence, drive, passion, commitment, character and track records to take it all the way.
For credibility listen to the radio program of why other CEOs are asking him for advice:
https://www.youtube.com/watch?v=6KypJp_8x_g
For track record:
nFusz CEO Rory Cutaia Tells How He Made People Millionaires, and Will Do It Again, on iHeart Radio
https://www.otcmarkets.com/stock/FUSZ/news?id=176888
Rory has done this before with the company Telx he founded in 2000, to disrupt the telecommunications industry. He sold it a mere 6 years later in 2006 for $216,000,000 making investors 18x their original investment. It resold again in 2015 in partnership with Berkshire Partners for $1.9 BILLION! https://www.thestreet.com/story/13217986/1/ab...ealty.html
Transparency:
The CEO of nFusz is the most transparent CEO you'll ever see. He gives weekly updates, if not more, on the company and the progress they are making. You can listen weekly to his interviews on on IHeart’s Talk Radio 1190 AM Dallas/Fort Worth, every Wednesday at 12PM PT/3PM ET
Previous guest appearances can be listened to here: Rory Cutaia of nFusz on CEO Money
The nFusz CEO also does frequent video updates with the latest news while showcasing nFusz technology: Latest Shareholder Update
Growth Potential:
The pricing of the product starts out at $10/mo. per user which is quite affordable for anyone including personal, small business and enterprise. Their sales strategy is targeted at adoption of their products by millions of users. It's not hard to do the math to see how this can quickly grow into a massive revenue stream. The company has recently taken steps down the path of uplisting with a target goal of getting it done this year (2018).
Portfolio:
The company doesn't just have one great product, but their notifi suite has a full line of interactive video tools that actually help people sell. Their flagship product, NotifiCRM has captured the attention of even other CRM companies with the recent 8-K filings (PR to come) of a partnership with both Oracle and Marketo who are the top Sales Lead Management companies in the industry. Two more products that customers will be excited about is NotifiID and NotfiAir in addition to the pipeline of notifiLINKS, notifiWEB, notifiADS, notifiTV, and NotifiLIVE.
SaaS Solution:
No vendor lockin, no 6 months in legal-land working on a contract, no 6 months implementation plan. Users can signup online and drive immediate value. This is a Win-Win for the custmoer as well as the company as they can recognized revenue right away.
Simple:
Simple to create. Simple to view. Simple to share. "Easy of use" is a winner every time when it comes to software. Especially CRM that the number one complaint is it's too difficult, takes too much time and doesn't add value for the salesperson. Walkouts are not new, but it sure used to be a lot harder to
do them until now.
Engaging:
We all have seen a lot of videos. The good, the bad and the ugly. Unless it's a video that is more of a TV commercial it's hard to capture someone's attention. If it was easy, companies wouldn't spend billions of dollars on brand engagement. You are more likely to engage someone who is almost fully standing in front of you with nothing distracting vs. a traditional video. I almost think of most videos as 2D and
this has a 3D feel to it.
Interactivity:
No more click the link at the bottom of this web page when the video is done messages. You are interacting with your potential customers at any point in the video. Compare the bounce rates of a customer using a nFusz video vs. not and I bet they are a lot lower. You have the CTA buttons right in the video.
Cross Industry:
Some products are geared towards certain segments of the market. The first thing a lot of people say when they see this product is: "Oh, it would be great using this _______. Fill in the blank as so many industries and applications have been suggested.
Cross Platform:
Works on your PC, laptop, mobile device, iPhone, etc. None if this, sorry it only works in IE version #.#.# but we are going to port it to your device this Summer so it should work for you're company then.
Mass Appeal:
The companies sales strategy is brilliant in my opinion. Rather than go after sales with one company at a time, they are going after million of users at a time. The potential to grow and grow quickly is exponential rather than linear
Sells Itself:
The product doesn't need a sales person to have a one hour meeting with a client to show them the product. Send the link and people get it right away.
Sets a New Standard:
If I'm watching a video, I'd much prefer to see the full view of someone. Read their body language, expression, how they carry themselves, etc. especially if I'm listening to a sales pitch. Will this become the new normal, I hope so and everyone that sees it loves it.
Scalability:
nFusz made an important change last fall and that was to leverage youtube for video storage. Not only does that remove a lot of cost for the company and increases margins it allows them to scale more rapidly.
Cost of Entry:
It's $10/mo. Look at what the average Salesforce deal is or some of these other behemoth systems. nFusz could have priced it a lot higher, but are going with the volume, mass adoption approach.
Flexibility:
Take a look at what they are doing for uBid. That is quite an extension of the platform in a unique way.
ROI:
If I'm a big corp looking to buy a product, I'm always thinking about the bottomline. Is this product going to increase sales or cut cost are the two questions I'm most interested in.
Well both. You are going to engage your customers better which will have higher sales closure rates with lower acquisition cost. Does your salesforce need to get on the plane every time someone is interested in your product? Do you even need the same size sells force if your videos are doing some of the selling for you. This can drive more leads that end in deals.
Pudding:
The proof is in the pudding as they say. Rory just said the retention rates are 98%. That is remarkable considering they are going after millions of customers and you would think some would just try it for just a month with not much to lose. Must be working and adding value.
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