As you know, today Pepsi is positioned as the primary rival to Coca Cola. Like Dr. Pepper, this drink started out with the promise of medical benefits. Caleb Bradham was a pharmacist who developed the soda and sold it beginning in 1893 as an energy booster and a digestive aid. The product was a success for Bradham for many years, but he eventually went bankrupt due to changes in sugar prices. A candy company, Loft Inc., came into possession of the company, and it moved into the competitive position that it holds today opposite Coca Cola in the market.
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