$HIPH- News out this am PLAYA VISTA, CA / ACCE
Post# of 39272
PLAYA VISTA, CA / ACCESSWIRE / March 22, 2018 / American Premium Water Corporation (OTC PINK: HIPH) ("APWC" announces that its LALPINA Hydrogen has established distribution in General Nutrition Center (GNC).
LALPINA Hydrogen, as part of a pilot program, is currently available for sale at two southern California locations; GNC Walnut, CA located at 20687 Amar Road and GNC Rancho Cucamonga, located at 10768 Foothill Boulevard.
GNC, one of the world's largest vendors of health and nutritional products, with over 4600 outlets in the US and 1900 international stores. California is the nation's largest market for bottled water products according to the Beverage Marketing Company. The greater-Los Angeles areas is the largest market in the state, and this pilot program positions LALPINA Hydrogen for distribution in all 102 GNC locations in the region.
"GNC is key account for us going forward, and I'm happy that we can include them in our initial rollout of LALPINA Hydrogen. I am confident that the product will be well received in these two locations and this will open the door for other locations across the Los Angeles area, California, and other states and cities nationwide. I've always viewed GNC as the standard for health supplements and nutrition, and I'm pleased that LALPINA Hydrogen will be side by side with other leading nutritional products." commented Ryan Fishoff, CEO American Premium Water Corporation.
Mr. Fishoff continued, "Getting placement into GNC is part of a larger wholesale distribution strategy that we will be rolling out in the coming months. Our Gents subsidiary is sold in over 200 outlets, and we will look to sell LALPINA in some of these outlets, including LALPINA CBD, which I think will be attractive to some of our boutique accounts. I just arrived back from China setting our new Gents JV over there, and I see tremendous potential for LALPINA there as well. We can use the Gents JV partnership to establish a base for LALPINA in that country. GNC has a large presence in China, and with their announcement of a joint venture with Harbin Pharmaceutical (SHA:600664), there is lots of growth opportunity. Cross-selling accounts are part of the synergies that we anticipated when Gents was brought into HIPH. It's good to see the early positive results from what we planned back in 2017."
The Company is still expected to start selling its LALPINA Hydrogen CBD product by the end of June or sooner. LALPINA Hydrogen CBD contains Cannabinoid oil, or CBD, a hemp extract that is legal for sale in all 50 states which has many therapeutic benefits. LALPINA HYDROGEN CBD prototype was delivered in Jan 2018 Currently no other hydrogen infused CBD energy drink exists in the market. Hydrogen infusion allows for greater and quicker absorption of CBD into the body HIPH intends to follow the same plan launching LALPINA Hydrogen CBD in GNC pilot program later this year.
"We expect that once LALPINA Hydrogen CBD is ready for release, we will do the same GNC pilot program for the product. In my opinion, Southern California will be the most important market for LALPINA Hydrogen CBD. HIPH is the front-runner in this category. Getting this product into GNC along with the major marijuana dispensaries is our two-pronged strategy to grow the category and our market share. This will create a solid foundation for the product that we will look to expand to other markets nationwide in coordination with our e-commerce and Amazon initiatives" concluded Mr. Fishoff.
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