GHCL Launches “Rekoop” Featuring Applied DNA
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Posted On: 03/20/2018 2:43:21 PM
GHCL Launches “Rekoop” Featuring Applied DNA’s CertainT Platform for the First Line of Source-Verified Recycled Plastic Bedding Products
BY Business Wire
— 5:30 AM ET 03/20/2018
Rekoop Debuts at New York Home Fashions Week, March 19-22
STONY BROOK N.Y.--(BUSINESS WIRE)-- Applied DNA Sciences, Inc. ( APDN Loading...) today announced its CertainT® platform, ensuring authenticity through the entire supply chain, is featured in global manufacturer of home textiles GHCL, Limited’s (listed on NSE and BSE) new brand of bedding products made from recycled plastic (rPET), Rekoop. It is the first bedding line to feature 100 percent source verified plastic and will debut at New York Home Fashions Week, March 19 to 22, 2018. The Rekoop bedding products will be manufactured for the US market and are anticipated toward the end of 2018.
Rekoop employs Applied DNA’s CertainT platform to trace and authenticate the plastic being utilized in the line of bed sheets, pillowcases, and shams sold in-store or online in the United States. Reliance Industries Ltd. (RIL), India’s largest private company, the selected fiber-manufacturing partner, is using ecofriendly Recon® Green Gold fiber.
“We are proud to introduce Rekoop, the first fully source-verified recycled PET bedding product line,” said Manu Kapur, president and CEO of GHCL Home Textiles. “Applied DNA’s CertainT platform provides customers and brands with the highest level of trust in terms of the authenticity of their products.”
“Rekoop bedding highlights the interest brands have in offering consumers a verifiable guarantee,” said Dr. James A. Hayward, president and CEO of Applied DNA. “CertainT does what no other system can do – we can tag every single fiber and verify them through a defined and secure supply chain through systematic sampling, testing and tracking. Momentum with retailers and manufacturers across a variety of textiles is growing and we are pleased to see the CertainT platform and trademark now making its way onto retail shelves this year,” he added.
Operating its home textiles facility in Vapi, in the state of Gujarat, India, GHCL has integrated the new CertainT verified rPET fiber into its production process, from spinning to weaving to finished processed fabric. One of the leading manufacturers in home textiles in India, the plant boasts an annual production capacity of 36 million meters of finished fabric per annum. For more information, please visit www.rekoop.pet.
Aloha
BY Business Wire
— 5:30 AM ET 03/20/2018
Rekoop Debuts at New York Home Fashions Week, March 19-22
STONY BROOK N.Y.--(BUSINESS WIRE)-- Applied DNA Sciences, Inc. ( APDN Loading...) today announced its CertainT® platform, ensuring authenticity through the entire supply chain, is featured in global manufacturer of home textiles GHCL, Limited’s (listed on NSE and BSE) new brand of bedding products made from recycled plastic (rPET), Rekoop. It is the first bedding line to feature 100 percent source verified plastic and will debut at New York Home Fashions Week, March 19 to 22, 2018. The Rekoop bedding products will be manufactured for the US market and are anticipated toward the end of 2018.
Rekoop employs Applied DNA’s CertainT platform to trace and authenticate the plastic being utilized in the line of bed sheets, pillowcases, and shams sold in-store or online in the United States. Reliance Industries Ltd. (RIL), India’s largest private company, the selected fiber-manufacturing partner, is using ecofriendly Recon® Green Gold fiber.
“We are proud to introduce Rekoop, the first fully source-verified recycled PET bedding product line,” said Manu Kapur, president and CEO of GHCL Home Textiles. “Applied DNA’s CertainT platform provides customers and brands with the highest level of trust in terms of the authenticity of their products.”
“Rekoop bedding highlights the interest brands have in offering consumers a verifiable guarantee,” said Dr. James A. Hayward, president and CEO of Applied DNA. “CertainT does what no other system can do – we can tag every single fiber and verify them through a defined and secure supply chain through systematic sampling, testing and tracking. Momentum with retailers and manufacturers across a variety of textiles is growing and we are pleased to see the CertainT platform and trademark now making its way onto retail shelves this year,” he added.
Operating its home textiles facility in Vapi, in the state of Gujarat, India, GHCL has integrated the new CertainT verified rPET fiber into its production process, from spinning to weaving to finished processed fabric. One of the leading manufacturers in home textiles in India, the plant boasts an annual production capacity of 36 million meters of finished fabric per annum. For more information, please visit www.rekoop.pet.
Aloha
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