Yes, tigerpac, I agree. If Fly has done anything, we haven't seen it. We absolutely need some form of market education & identification to stimulate demand from end users - who are ultimately the consumer who will pay for these apps. Yes, fleet managers may/will buy some and force their endusers/employees to use the product. But, the larger target market is the end user whether they are buying via car dealer or auto parts dealer. It's a lot harder to sell something that people don't know about or know they need.