NetworkNewsBreaks – Reign Sapphire Corp. (RGNP)
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Direct-to-consumer custom and branded jewelry company Reign Sapphire Corp. (OTCQB: RGNP) this morning provided an update on one of its four core business units, as well as the performance of its revamped marketing strategy and its expectations for 2018. Per the update, the company is optimistic about the potential of its recently launched ION Collection by Jen Selter, which is targeting the growing athleisure jewelry market. In addition to garnering notable pre-sale interest in the line, Reign recently announced an agreement with StarShop, a pioneering celebrity-driven mobile commerce application, to promote its ION Collection by Jen Selter and potentially expand sales. In early 2018, Reign has focused primarily on integrating its individual brands into its centralized operations in an effort to achieve scale and facilitate greater return on investment. This refined strategy has seen Reign’s revenues and gross margins continue to improve year-over-year, and its social media following has rapidly expanded to include more than 200,000 followers across Facebook and Instagram.
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