If we can just see the retail sales through and grow them with a few television appearances here and there some here in the U.S., then a couple this year in Canada plus any other extra ones internationally - let's fast forward to the renewals in 1-3 years plus initial sales. Things will get significant IMO. Infomercials maybe later? Example of a similar model for how well things can go?
SodaStream International!
https://finance.yahoo.com/quote/SODA/profile?p=SODA
How well things can go just based on this retail front alone!
My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.